Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Applications
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Adobe Offers Free Storytelling App for Businesses
Adobe Offers Free Storytelling App for Businesses

By Barry Levine
May 8, 2014 10:31AM

Bookmark and Share
With Adobe Voice, users create the voice narration, one recorded sentence at a time, and then they add images and transitions on top of the voice. Music can be automatically added. Story "starters" and sample animated videos are available as part of Adobe Voice, and a story "wheel" provides prompts for suggested structure for presentations.
 



Adobe is out with a new tool that it hopes will be used by businesses to tell their stories. The free iPad app, called Adobe Voice, allows a user to quickly assemble a video with recorded voice, music, graphics and animation.

No videotaping or editing is required. In announcing the release on Thursday, Adobe said the new tool "is ideal for creative professionals prototyping a project, nonprofits championing a cause, small business owners connecting with customers or students looking to create an interactive and engaging school report."

The resulting animated video, which utilizes the company's Create Cloud platform, can be shared through social media, e-mail, blogs or Web sites via a link, and the company said it can be viewed on almost any device. The app is designed for iPad 2 or above, and iOS7, plus the user needs a free Adobe ID to publish the videos.

'Hands of the Masses'

Winston Hendrickson, vice president of products at Adobe, said in a statement that Voice "puts the power of Creative Cloud's industry-leading video and audio technology into the hands of the masses." He added that the company is hoping the tool will help to attract "many new users to Adobe."

Users create the voice narration, one recorded sentence at a time, and then they add images and transitions on top of the voice. Music can be automatically added. Story "starters" and sample animated videos are available as part of the app, and a story idea "wheel" provides prompts for suggested structure as soon as the user starts to build a presentation.

Adobe has made available a library of more than 25,000 professionally-designed icons and millions of images online, or users can employ their own photos or graphics. The end result is a 60- to 90-second video that Adobe said can be created in a matter of minutes. The differentiator is intended to be the easy addition of voice, so that presentations can turn into personalized stories, even for business uses.

Adobe said the graphics engine is "inspired" by its professional After Effects tool. It automatically applies graphics to the story-in-progress in real time, such as motion blur, 3D, shadows and other effects.

'Beaten the Odds'

There are also animated themes to add effects, transitions and stylistic approaches, such as an animated watercolor mode that makes images look like they're being painted on the screen, and a chalkboard drawing style.

A variety of music selections are automatically added to, and balanced with, the recorded voice. When images or music are added, their credits are automatically added to the end of the video. As the app is free, the business model is not yet clear, but one expects Adobe will add premium paid features at some point, such as additional capabilities or added storage.

Brad Shimmin, an analyst with industry research firm Current Analysis, told us that Adobe "is a company that has beaten the odds for someone of their stature" to have successfully made the transition to being primarily a cloud-based company. As a result, he said, Adobe is "able to take a chance on software like this, that isn't yet part of an established marketplace."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Applications
1.   Hangouts Now More Biz Friendly
2.   Oracle Releases a Slew of Upgrades
3.   Microsoft Spreads Cortana Abroad
4.   China Puts Microsoft Under the Lens
5.   Rhapsody Hits 2 Million Subscribers


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.