60% of curriculum directors in US school districts are expected to replace their print instructional materials with digital material in the next 3 years, says an MDR K-12 report. Despite this, many publishers find offering digital content to schools a very difficult, expensive and time-consuming exercise. MagicBox (www.getmagicbox.com), a cloud
distribution platform from Magic Software, is aiming to help K-12 publishers go digital in a smart and easy way.
Headquartered in New Jersey, MagicBox offers an end-to-end mobile distribution platform for publishers to securely create, sell, & distribute their digital content across multiple platforms -- both online and offline. "Today 50% of the students in US middle and high schools either own or access a smartphone or tablet, a 400% increase since 2007. According to a recent survey, in 2013, 30% students were using digital books. In less than a year, it has already shot up to 35%”, says Abhinav Chugh, who heads the product marketing and business
development for MagicBox.
Speaking of the current trends he maintains, “The demand for using technology and digital content in classrooms has been on a significant rise by parents and schools. However, publishers and mostly the mid-sized ones, are finding it difficult to cope up with the demand and the biggest problem they face is in the digital conversion into EPUBs.” The new-age interactive digital books, known as EPUB, allow users highlight content, make notes, play videos, and take online assessments inside the book on any PCs or tablets.
Abhinav explains how MagicBox allows publishers to create complex digital books in EPUB on their own, with just a few clicks and without any need for technical expertise or expensive outsourcing.
He says, “Unlike print, there are many more elements to digital publishing which includes digital content creation, e-commerce, digital rights management (DRM), school teacher and student portals, e-readers, assessments, assignments, analytics
, etc. The thing that publishers love most about MagicBox is that it offers a one stop solution to create, sell, manage and deliver content on a white-labeled platform. It also includes an advance assessment tool for publishers and teachers to create online assessments inside the books or as stand-alone exercises.”
Since its launch in 2013, MagicBox has close to 1 million users and is used by some of the world’s leading publishers.
One of the biggest values MagicBox claims to offer is its ability to deliver digital books offline. "Most of the schools have controlled digital infrastructure with very restricted or no internet in the classrooms. Therefore, allowing students to access all content without internet on any device offers great value both to students and schools.” says Abhinav.
MagicBox also lets teachers offer a fully administered social platform to students where they can share posts, blogs and opinion polls that enhance interactivity and learning. (continued...)