Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Why Restaurants Are Going Digital
Why Restaurants Are Going Digital

By Ira Brodsky
June 5, 2014 10:03AM

Bookmark and Share
The biggest growth is going to come in mobile payments. Today, restaurants are processing about $23 billion in mobile payments, but mostly in the form of gift cards that can be purchased and reloaded online. But who wants to carry around multiple gift cards, loyalty cards, and credit cards, when there's a better solution?
 



(Page 2 of 3)

The biggest growth is going to come in mobile payments. Today, restaurants are processing about $23 billion in mobile payments, but mostly in the form of gift cards that can be purchased and reloaded online. But who wants to carry around multiple gift cards, loyalty cards, and credit cards? Consumers will consolidate these functions in their smart devices as soon as someone develops a solution that is private, secure, easy to use, and universally accepted. Starbucks is leading the pack here, reporting that mobile payments now account for 10% of its transactions.

The Business of Being Social

Today, a good website is as essential to a restaurant as its cutlery. Yet restaurant websites are all over the map in terms of usability, information content, and overall quality. One key lesson is that restaurants should use responsive web designs that automatically adjust to devices with different size screens.

Social media is proving to be a powerful channel for interactive advertising and market research. Big chains such as Starbucks and McDonald’s have more than 30 million “likes” each on Facebook. But Applebee’s, with just 5.6 million “likes,” has generally done a better job keeping customers engaged. Most restaurant chains could use social media to drive sales with a little more planning and the right management tools.

Restaurant chains’ use of mobile apps leaves even more room for improvement. Many big chains don’t yet offer mobile apps. Others offer iPhone and Android apps that merely duplicate information and features found on their websites, and users complain that the apps either crash, don’t work properly, or lack important information. A bad mobile app is like a bad meal: Restaurant chains must do a better job designing mobile apps with unique features, testing them thoroughly, and retesting them to ensure that they work with new devices and OS versions.

Retailers by Order of Online Ratings

The twelve most popular restaurant-chain mobile apps, based on number of customer ratings in the iTunes and Google Play stores as of January 2014, were as follows:

1. Dominos 388,015
2. Pizza Hut 173,259
3. Starbucks 94,395
4. Chipotle Mexican 35,277
5. Papa John's Pizza 8,912
6. Hardee's 4,682
7. Dunkin Donuts 4,596
8. Culver's 2,127
9. TGI Friday's 2,091
10. In-N-Out Burger 1,959
11. 7-Eleven 1,878
12. Five Guys Burgers & Fries 1,865

A Side of Tablet, Please

The most disruptive innovation could be tableside tablets. Chili's and Applebee's are deploying tablets to all of their tables for ordering select items (appetizers, drink refills, and desserts), paying (without waiting for a restaurant employee to bring the check and pickup/return a credit card), and playing games (for a small fee). Pizza Hut is even testing an "interactive table" that behaves like a large tablet and can be used to order and to pay. These devices may take some getting used to, but once customers experience paying at the table they are unlikely to go back to the old method. (continued...)

< Previous Page  |  1  |  2  |  3  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Rohit Mudgal:

Posted: 2014-06-07 @ 5:25am PT
I would like to share my views on the first line of this article. Well, Technology is growing very fast and now it is possible to download a physical product (dinner also) on our table by using our smartphone. We are working on it for the last 3 years and will launch it very soon.

Craig W:

Posted: 2014-06-06 @ 8:26am PT
Why Restaurants Are Going Digital? The article was nice but the simple answer is the cost of labor. Customers will win and employees will lose. The minimum wage momentum is not going away and businesses are responding as they usually do. They can't raise prices to cover increased so they move towards tech.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Smart Watch Patent Surfaces
2.   iPhone 6: Bad for Apple Tablet Sales?
3.   GoTenna: Work-Thru for Dead Zones
4.   Nokia X Phones Had Identity Crisis
5.   Microsoft Axes Android Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.