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Why Restaurants Are Going Digital

Why Restaurants Are Going Digital
By Ira Brodsky

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The biggest growth is going to come in mobile payments. Today, restaurants are processing about $23 billion in mobile payments, but mostly in the form of gift cards that can be purchased and reloaded online. But who wants to carry around multiple gift cards, loyalty cards, and credit cards, when there's a better solution?
 


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Consumer-facing connected technology has the potential to dramatically change retailing. It allows nationwide chains to act more like friendly neighborhood stores. It offers customers more secure ways to pay. And, it gives ordinary consumers new ways to tell retailers what they like and don’t like. Retailers that ignore these trends do so at their own risk.


Ira Brodsky is a researcher and consultant with 35 years of experience tracking emerging technology markets and defining new products. He is co-author, along with David Strom, of Datacomm Research Company’s new report, Good Food and Drink and Connected Technology, 2014-2019.
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Rohit Mudgal:

Posted: 2014-06-07 @ 5:25am PT
I would like to share my views on the first line of this article. Well, Technology is growing very fast and now it is possible to download a physical product (dinner also) on our table by using our smartphone. We are working on it for the last 3 years and will launch it very soon.

Craig W:

Posted: 2014-06-06 @ 8:26am PT
Why Restaurants Are Going Digital? The article was nice but the simple answer is the cost of labor. Customers will win and employees will lose. The minimum wage momentum is not going away and businesses are responding as they usually do. They can't raise prices to cover increased so they move towards tech.

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