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Salesforce Wear Targets Enterprise Computing
Salesforce Wear Targets Enterprise Computing

By Jennifer LeClaire
June 10, 2014 1:40PM

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The announcement of Salesforce Wear shows that Salesforce.com CEO Marc Benioff is working to build Force.com as a platform that can accommodate a wide array of enterprise solutions, not just CRM apps. Salesforce Wear is a good step forward because it addresses the fragmentation in the mobile device market, said analyst Brad Shimmin.
 



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“If you think the mobile device market is fragmented and difficult for the enterprise market to write to now, wait until the market comes to the foreground and you have not only different platforms by different vendors, but also more varied devices,” Shimmin said. “Unlike a mobile phone that just tries to be a blank slate, wearable devices are often built to provide a very specific set of services -- not to be all things but to be one thing or a couple of things.”

Shimmin predicted the mobile device landscape will quickly become incredibly complex and a burden for software developers. There will be classes of applications tailored to specific use cases, not just wearable device manufacturers.

“For a company like Salesforce to come out and say they are going to simplify this by building a set of SDKs for as many of these as they can handle is pretty special,” Shimmin said. “It’s also an interesting way to take the platform forward and to prove to the marketplace that Force.com is much more than just a great place to host CRM apps by small ISVs.”

Salesforce Wear Developer Pack is available now and is included with all user licenses of Salesforce CRM and the Salesforce Platform.

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