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Cheese! Small Businesses Get Sales off Instagram
Cheese! Small Businesses Get Sales off Instagram

By Joseph Pisani
June 20, 2014 9:38AM

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Social media app Instagram is an increasingly important part of small businesses' social media strategies. It's helping them drive sales, gain and reach out to customers, and develop their brand. The app is especially helpful to restaurants, bakeries, clothing stores, hair salons and other businesses that sell items that photograph well.
 



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Why does Instagram resonate with potential customers? A photo can say more about a business than words. "People process photos faster," says Jesse Redniss, chief strategy officer at Spredfast, which works with brands to build their social media presence.

"Storytelling is paramount for a business to get people to care about who they are," says Redniss. "People are always entranced with a story. It's how people become interested in a brand."

PHOTOGRAPHIC MARKDOWN

Another way to spur sales is to offer discounts. A week before Mother's Day, Las Vegas bakery Peridot Sweets sent a photo of a white Mother's Day cake with a sugary peony flower on top to its nearly 1,800 Instagram followers. The caption offered the cake for $40 -- a $30 discount.

Owner Tiffany Jones says she sold seven of the cakes to people who saw the photo on Instagram. The photo also automatically posted to the company's Facebook page. She sold six more cakes to Facebook fans.

"It's visual," says Jones about Instagram. "It's perfect for what we do."

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© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

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