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Fire Phone: It
Fire Phone: It's All About Amazon Selling More Product

By Jennifer LeClaire
June 19, 2014 11:05AM

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Most likely, the Fire Phone will give Amazon.com the ability to grow in television, music, radio and so on, more quickly. Amazon's Fire Phone is less about competing with iPhone and Galaxy and more about helping Amazon continue to build loyalty, solidify customer relationships -- and sell more products and services, said analyst Jeff Kagan.
 



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On the plus side, Amazon does have some competitive differentiators, like Dynamic Perspective and Firefly. Dynamic Perspective uses a new 3D sensor system to respond to the way you hold, view, and move Fire. It promises to make possible one-handed gestures, immersive apps and games, and real-time updates.

Firefly combines Amazon’s catalog of physical and digital content with image, text and audio recognition technologies that identify Web and e-mail addresses, phone numbers, QR and bar codes -- and over 100 million items including movies, TV episodes, songs, and products. You can see product details, add items to your Wish List or order them on Amazon.com.

Another Facebook Phone?

“I think this Fire Phone will give Amazon.com the ability to grow in television, music, radio and so on, more quickly,” Kagan said. “Amazon Kindle customers spend more money and buy more content than customers of other hardware like the iPhone and Galaxy.”

Kagan’s conclusion: The Fire Phone will be a success in the short-term. He’s not sure about the long-term prospects, but he doesn’t expect an all-out failure like the Facebook phone because of Amazon’s existing customer base.

“They will be successful, the question is how successful,” Kagan said. “Winning in the highly competitive smartphone market is much different than winning in Amazon’s traditional markets.”

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Rian P.:

Posted: 2014-06-20 @ 6:14am PT
I think it's dead in the water! Not everyone shops on Amazon.



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