Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Big Data
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Facebook Ads and Tracking: What You Need To Know
Facebook Ads and Tracking: What You Need To Know

By Barbara Ortutay
June 21, 2014 8:51AM

Bookmark and Share
Social giant Facebook says it will soon give advertisers more options to tailor ads to what you do outside Facebook. Shopping for a new TV? Get ready to see ads for TV sets. Unless you're willing to unplug, there's little you can do to avoid being tracked online. But there are some ways to control what ads you see and how the ads are tailored to you.
 



(Page 2 of 3)

Facebook already serves "retargeted" ads. So if you visited Zappos.com and looked at a pair of black flats, you might see the same shoes pop up in a Zappos ad on Facebook. With interest-based targeting, a company selling socks might show you an ad based on your interest in shoes -- even if you did not previously visit its website.

WHAT YOU CAN'T CONTROL:

The best way to stop tracking is to stop using the Internet and move into a cave.

"Everywhere you go on the Web, with almost no exceptions, you are going to be receiving ads based on lots of data about you," says Jules Polonetsky, who advises Facebook on privacy issues as director of the Future of Privacy Forum, an industry-backed think tank in Washington.

A few Internet companies such as Twitter, Hulu and Pinterest, along with some advertising networks and analytics firms, have agreed to adhere to voluntary guidelines called "do not track." That lets people decline tracking by websites that they don't visit.

Google, Facebook and Yahoo -- among the largest hubs for online advertising -- aren't participating so far, so your preferences mean nothing there.

WHAT YOU CAN DO:

Facebook does participate in a version of "do not track" for mobile devices. To do this on iPhones and iPads with iOS 7, go to settings, then privacy, then advertising. Slide the lever next to "limit ad tracking" to the right, or green. On Android, go to Google settings (as opposed to the regular settings). Then choose ads and select "opt out of interest-based ads."

If you are a Facebook user in the U.S., you will soon be able to click on a drop-down menu on the top right corner of every ad to find out why it's being shown to you. You'll still have the option to hide the specific ad from your feed, or hide all ads from that particular advertiser. Now, you can click on "Why am I seeing this ad?" to see why the ad was targeted to you.

Reasons could be your interests, such as the Olympics or the World Cup, or an advertiser's desire to, say, reach women in your age group who live in your city. An ad offering called "lookalike audiences" lets advertisers target users with a similar profile as their existing customers. Let's say a restaurant's ideal customer base is over 35 and a fan of Mercedes-Benz. The restaurant can target this group with ads, for example. (continued...)

< Previous Page  |  1  |  2  |  3  |  Next Page >

 


© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Big Data
1.   SAP Taps Apigee for API Management
2.   Many Sites Are Studying Consumers
3.   Cloud Wars: AWS vs. Microsoft, IBM
4.   Watson's First Consumer-Facing Gig
5.   HP Drops $50M on Hortonworks


advertisement
Many Sites Are Studying Consumers
Facebook and OKCupid are not alone.
Average Rating:
Comcast Customer Service Fiasco
Lessons to be learned for all companies.
Average Rating:
Apple, IBM Team on Mobile Biz Apps
A match made in technology heaven.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.