Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Sales & Marketing
Register for a certification exam.
Average Rating:
Rate this article:  
Facebook Ads and Tracking: What You Need To Know
Facebook Ads and Tracking: What You Need To Know

By Barbara Ortutay
June 21, 2014 8:51AM

Bookmark and Share
Social giant Facebook says it will soon give advertisers more options to tailor ads to what you do outside Facebook. Shopping for a new TV? Get ready to see ads for TV sets. Unless you're willing to unplug, there's little you can do to avoid being tracked online. But there are some ways to control what ads you see and how the ads are tailored to you.
 



(Page 2 of 3)

Facebook already serves "retargeted" ads. So if you visited Zappos.com and looked at a pair of black flats, you might see the same shoes pop up in a Zappos ad on Facebook. With interest-based targeting, a company selling socks might show you an ad based on your interest in shoes -- even if you did not previously visit its website.

WHAT YOU CAN'T CONTROL:

The best way to stop tracking is to stop using the Internet and move into a cave.

"Everywhere you go on the Web, with almost no exceptions, you are going to be receiving ads based on lots of data about you," says Jules Polonetsky, who advises Facebook on privacy issues as director of the Future of Privacy Forum, an industry-backed think tank in Washington.

A few Internet companies such as Twitter, Hulu and Pinterest, along with some advertising networks and analytics firms, have agreed to adhere to voluntary guidelines called "do not track." That lets people decline tracking by websites that they don't visit.

Google, Facebook and Yahoo -- among the largest hubs for online advertising -- aren't participating so far, so your preferences mean nothing there.

WHAT YOU CAN DO:

Facebook does participate in a version of "do not track" for mobile devices. To do this on iPhones and iPads with iOS 7, go to settings, then privacy, then advertising. Slide the lever next to "limit ad tracking" to the right, or green. On Android, go to Google settings (as opposed to the regular settings). Then choose ads and select "opt out of interest-based ads."

If you are a Facebook user in the U.S., you will soon be able to click on a drop-down menu on the top right corner of every ad to find out why it's being shown to you. You'll still have the option to hide the specific ad from your feed, or hide all ads from that particular advertiser. Now, you can click on "Why am I seeing this ad?" to see why the ad was targeted to you.

Reasons could be your interests, such as the Olympics or the World Cup, or an advertiser's desire to, say, reach women in your age group who live in your city. An ad offering called "lookalike audiences" lets advertisers target users with a similar profile as their existing customers. Let's say a restaurant's ideal customer base is over 35 and a fan of Mercedes-Benz. The restaurant can target this group with ads, for example. (continued...)

< Previous Page  |  1  |  2  |  3  |  Next Page >

 


© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:





 Sales & Marketing
1.   Target App Makes Shopping a Snap
2.   Visa Intros Online Payment Service
3.   Facebook Testing Buy Button
4.   'May I Help You?' Asks Jibo the Robot
5.   Opera Software To Buy AdColony


advertisement
Opera Software To Buy AdColony
As mobile video ad market balloons.
Average Rating:
Small Biz Learns Recession Lessons
Rebuilding smarter, more tech-savvy.
Average Rating:
Aerohive Helps Engage Retail Buyers
Apps for in-store customer engagement.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Mobile Technology Spotlight
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.