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Facebook Ads and Tracking: What You Need To Know
Facebook Ads and Tracking: What You Need To Know

By Barbara Ortutay
June 21, 2014 8:51AM

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Social giant Facebook says it will soon give advertisers more options to tailor ads to what you do outside Facebook. Shopping for a new TV? Get ready to see ads for TV sets. Unless you're willing to unplug, there's little you can do to avoid being tracked online. But there are some ways to control what ads you see and how the ads are tailored to you.
 


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You can opt out of having ads targeted to you here: http://www.aboutads.info/choices. Besides Facebook, some 115 companies are participating in the program.

That said, opting out of targeted ads won't stop you from seeing advertisements. They just won't be tailored to you based on your online profile and activities. It also won't stop Facebook (and other companies) from tracking you. It simply means that information won't be used to show ads targeted to you.

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© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

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