Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
You are here: Home / Applications / Aerohive Helps Engage Retail Buyers
Gartner's #1 for endpoint backup
Aerohive Helps Retailers Engage In-Store Customers
Aerohive Helps Retailers Engage In-Store Customers
By Sue Smith / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
27
2014



(Page 2 of 2)

A Nuanced, Non-Creepy Approach

For retailers anxious to jump on the bandwagon for personalized customer engagement, Aerohive’s chief marketing officer David Greene makes an interesting point: Executed incorrectly, personalization can border on seeming too invasive, if retailers aren’t cautious.

“What consumers want is a more nuanced engagement with brands they care about,” Greene explains. “However, this type of elegant, opt-in customer engagement isn’t possible without connectivity that can easily evolve and adapt to these needs.

Greene maintains that Aerohive’s Personalized Engagement Platform gives retailers a solid, low-risk connectivity foundation "to weave personalization into their business strategies and turn customers into loyal brand advocates.”

In-Store Connectivity Is Key

Senior analyst Bob Laliberte with Enterprise Strategy Group emphasizes the importance of having flexible and robust wi-fi connectivity in-store to support sophisticated customer engagement technology. “By leveraging mobile retail technologies and analytics,” Laliberte says, “retailers have the potential to deliver an authentic, personalized engagement.”

Laliberte believes Aerohive’s platform can help retailers create the necessary foundation and “take the customer experience to the next level.”

The Sunnyvale, California company, which was founded in 2006, says it has already deployed its cloud-based mobility platforms and networking equipment in more than 13,000 enterprises worldwide. Specific products in those deployments include enterprise-class wi-fi access points, network routers and gigabit switches.

< Previous Page  |  1  |  2

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN APPLICATIONS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
iPhone 6 May Do NFC-Based Mobile Payments
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.