Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Applications
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
IBM Exec Offers Deeper Look at DB2 10
IBM Exec Offers Deeper Look at DB2 10

By Jennifer LeClaire
April 13, 2012 9:43AM

Bookmark and Share
IBM DB2 10 integration with Hadoop-based systems is a different approach for analyzing structured and non-structured information. Over the last few years, we have entered into a new era of data management where the answer isn't automatically "get me a relational data system," said IBM's Bernie Spang.
 


IBM earlier this month unveiled its first update of DB2 software in four years. With the new database software, IBM is on a mission to tame the data deluge.

We caught up with Bernie Spang, director of strategy, marketing and database software and systems to discuss the latest iteration of DB2, how it's attracting customers from Oracle and some practical examples of DB2 10 in action.

Q: How much success are you having getting database clients to migrate away from Oracle?

A: We're seeing success continue to accelerate quarter after quarter. Clients are looking for alternatives. They have been, in fact, for some time but many have not seriously considered moving because of the perception that it's complicated, risky, costly, etc.

With the compatibility for Oracle database applications that we introduced in the previous version of DB2, we really changed that equation. With DB2 9 we also upped the game for optimization for SAP application workloads. We're starting to see that snowball effect really taking hold.

Q: With DB2 10, you stressed a few specific benefits. One of them was accessing Big Data for deeper insights. How deep are we going with this? What's different or new in DB2 10?

A: Hadoop-based systems use a different approach, a file-based distributive approach for analyzing structured and non-structured information. And that's important. In the last few years we have entered into a new era of data management where the answer isn't automatically "get me a relational data system." It's "get me the right system that best handles and can analyze this particular type of data."

In this Big Data era where we are dealing with the high-volume, velocity, and variety of data we don't want to create silos of analyses and offer different results in different pieces back to the business user to put together. We don't want to recreate the problem that was caused in the early days of business computing where each different application has its own database, a known data structure, and that has to be integrated. That becomes a big project.

In the era of Big Data analytics, we want to be smarter than that. We want to think ahead. We want to model all the insights from these different systems to be able to easily flow together. By combining them you get even greater insights, new insights. New enhanced integration enables you to come from within the warehouse to access the insights that you're generating from Hadoop-based systems, bring those to the warehouse and add them to the mix of your analyses of the structured data. Then you can feed back insights to the business user, a more insightful answer. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Applications
1.   Android Gets Chrome Remote Desktop
2.   Silverpop: IBM Marketing Gets Personal
3.   VMware Horizon 6 Folds In AirWatch
4.   Cuban Twitter Creates New Hurdles
5.   Wedding in the Palm of Your Hand


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.