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IBM
IBM's PureData Tackles New Big Data Challenges

By Jennifer LeClaire
October 12, 2012 9:49AM

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"That isn't a bad thing, unless you happen to be one of the myriad companies traveling in IBM's wake," King said. "But over time, we expect PureData and future IBM solutions to inspire what amounts to a template for what enterprises will come to expect from transaction processing and business analytics solutions."
 


In a move to tackle Big Data needs, IBM has expanded its PureSystems family with the rollout of its PureData System. The new technology promises more efficient management and analysis of petabytes of data to support business goals.

With this product rollout, IBM is betting organizations need more cost-effective ways to analyze data and better understand consumer purchases, manage customer churn, perform data-intensive marketing campaigns and detect fraud in real time. IBM's own research estimates 2.5 exabytes of data is created every day. That means 90 percent of the data in the world today has been created in the last two years alone.

PureData System promises to cut through that data deluge in traditional or cloud environments. PureData System is available in three workload-specific models optimized for transactional, operational and Big Data analytics to help clients solve these challenges. The systems starts shipping this month.

Real-Time Analysis

"We are on the leading edge of a new era of computing where clients can process vast amounts of information in real time and in ways that can fundamentally transform how business gets done," said Arvind Krishna, general manager of IBM Information Management. "To accelerate this transformation, we need to simplify and speed the deployment of new capabilities -- and greatly reduce the cost of IT operations."

The Premier healthcare alliance uses a PureData System to manage and analyze the nation's largest clinical, financial and outcomes database with information on one in every four patient discharges, 2.5 million real-time clinical transactions a day and $43 billion in annual purchasing data.

"One of our biggest challenges has been the ability to quickly acquire and analyze Big Data, then place the insights from that data directly into the hands of caregivers," said Todd Wilkes, vice president of Enterprise Solution Development at Premier. "With IBM Big Data analytics, we can now analyze any data with sub-second response times and share insights from it to help our alliance members improve patient care, reduce costs and better understand what's going on within their hospitals and health systems."

Advantage: IBM

We asked Charles King, principal analyst at Pund-IT, for his take on the announcement, which builds on last week's news to expand IBM's cloud ecosystem even more. He told us the new solutions will enforce Big Blue's current market and thought-leadership positions.

"That isn't a bad thing, unless you happen to be one of the myriad companies traveling in IBM's wake," King said. "But over time, we expect PureData and future IBM solutions to inspire what amounts to a template for what enterprises will come to expect from transaction processing and business analytics solutions."

As King sees it, that will be due in large part to IBM's continuing innovative efforts in these markets. But he said the enthusiastic participation of the company's partners is likely to provide the real icing on IBM's analytics cake -- and just desserts to vendors trying to go it on their own.

"As myriad MSPs, ISVs and other partners adopt, adapt to and benefit from IBM's software-driven business strategy, their weight should add momentum to what could well become a virtually unstoppable model and solution portfolio for optimized transaction processing and business analytics," King said. "Should that come to pass, IBM's PureData could become a pure pleasure for the company and its shareholders."
 

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Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


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