Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
CRM Press Releases
Real-time info services with Neustar
Average Rating:
Rate this article:  
Lasso Data Systems Acquires UFollowUp
Lasso Data Systems Acquires UFollowUp

 
November 12, 2012 9:20AM
Leading Homebuilder CRM Solutions Provider Lasso Data Systems Acquires UFollowUp -- Purchase brings additional talent, strategic clients and strengthened customer service platform to Lasso Data Systems in Eastern USA
 


VANCOUVER, BC, November 8, 2012 -- Lasso Data Systems, North America's leading developer of CRM homebuilder software, [has] announced its plans to acquire UFollowUp, a Washington, DC-based provider of builder sales technology solutions. The acquisition joins the intellectual capital, technology and clientele of two industry leading CRM homebuilder software providers under Lasso Data Systems, which serves builders, developers and sales agencies throughout the United States and Canada.

"Bringing UFollowUp into Lasso is a natural fit as it further extends our market share and footprint across North America while enhancing our customer service capabilities in the eastern United States," said Dave Clements, CEO of Lasso Data Systems. "UFollowUp is highly skilled and experienced in CRM and their homebuilder and multifamily customer base matches our target market. This strategic acquisition will provide us with additional expert resources geographically close to our customers which is part of our strategy for rapid growth accompanied by personalized service."

As part of the acquisition, the combined company will be headquartered in Vancouver, Canada and will be led by CEO Dave Clements. UFollowUp's current principal, Marc Regardie, will take on the role of Vice President, Eastern Region to be based in Washington, DC. Regardie will oversee existing customer relationships and new client acquisitions in the region.

"Bringing the UFollowUp team and expertise together with Lasso Data Systems creates an enhanced organization with an even stronger means for helping homebuilders, multifamily real estate developers and new home agencies across the continent to achieve faster, easier sales and improved profitability," said Marc Regardie. "I am thrilled to join the Lasso team, whose dedication to the highest standard of client service align exactly with what we have done over the last eight years," added Regardie.

Lasso CRM marketing and sales software is geared toward builders that develop and sell new residential construction or market multifamily rental properties. The software differs from other available solutions in that Lasso CRM is designed specifically for frontline marketing and sales personnel, where competing systems are typically construction management focused tools with CRM as an add-on component.

"The competitive advantages of our CRM homebuilder software, combined with highly personalized service, drives real and tangible benefits in better lead management, conversions and improved sales results for our clients," said Clements. "Effective use of technology, with CRM as a core foundation tool, is rapidly growing in both strategic and tactical importance for home builders, both large and small."

Lasso CRM equips customers to sell faster and easier by improving lead capture, prospect management, sales velocity, close ratios and marketing ROI. The solution also assists in improving the effectiveness and efficiency of builder administration and operations. Customers access Lasso via the web 24/7 from anywhere and subscribe as part of a monthly software-as-a-service (SaaS). Commonly referred to as cloud computing, the subscription requires minimal upfront set-up and training, as well as no need for IT investment. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 CRM Press Releases
1.   Pipelinersales Expands Exec Team
2.   Internet of Things Webinar Launches
3.   Ponemon: Organizations Under Siege
4.   CorvisaCloud Unveils SMS Platform
5.   DB Networks Named 'Hot Company'


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.