Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
CRM Systems
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Dynamics CRM Going Fully Mobile with Update from Microsoft
Dynamics CRM Going Fully Mobile with Update from Microsoft

By Barry Levine
February 6, 2012 10:15AM

Bookmark and Share
While Microsoft is highlighting mobile access for Dynamics CRM, the second-quarter service update is also enhancing social functionality for real-time communication and more effective collaboration within Dynbamics CRM, and adding multiple Web browser options, including Internet Explorer, Chrome, Firefox and Safari, on PCs, Macs or iPads.
 


Days after Salesforce.com announced the release of a customer service desk for mobile devices, Microsoft has announced that the new service update for its Dynamics CRM will feature the ability to access full functionality on any device.

The cloud-based, mobile client service is intended for Windows Phone 7.5, iPad, iPhone, and Android or BlackBerry devices.

Dennis Michalis, general manager of Dynamics CRM, said that its customers, working in a "hyperconnected world," need to be able to "access their business-critical data on the device of their choice wherever they are."

Syncing, Administration

As an example of the value of management via mobile devices, Microsoft noted that the update allows sales and marketing personnel to capture and convert leads, develop marketing campaigns, or conduct case management on smartphones and tablets, on the road.

As a cloud-based service, information in Dynamics CRM is automatically synced between, say, a smartphone and a desktop. All configuration, security, management, and updates are accommodated in the cloud. Each registered mobile user can access the service from as many as three mobile devices, and there is an offline mode on most devices to enable some functionality even without Internet connectivity.

CRM administrators at a company can determine the record types, forms, views, offline synchronization rules and navigation structure for the service, which is published once. Multiple profiles can be established to determine data and functionality available for given roles, and administrators can remotely wipe CRM data off devices if they are lost, stolen or moved outside a company.

While mobile access is highlighted, the second-quarter service update is also enhancing social functionality for real-time communication and more effective collaboration, and adding multiple Web browser options, including Internet Explorer, Chrome, Firefox and Safari, on PCs, Macs or iPads.

Huge Acceptance of CRM

The Dynamics CRM service update last fall delivered micro-blogging and other social collaboration capabilities to Microsoft's service, and the new update enhances social activity feeds with "like" and "unlike" posts, improved filtering, a time-wall of all posts, and other improvements. Enterprise-class enhancements include improved disaster recovery, enterprise scalability, and user and data security.

Laura DiDio, an analyst with Information Technology Intelligence Corp., said that a survey conducted by her company last summer showed the huge acceptance of CRM software in general, with only 7 percent of 350 responding corporations indicating that they would not be using such customer relationship tools.

But, she noted, "the main challenge of CRM is having it actually used within companies." ITIC's survey showed that when executives regularly used CRM, so did lower-level employees, and DiDio said that the availability of full functionality on smartphones and tablets, as Microsoft and Salesforce.com are doing, increases the use by executives and others.

Mobility is only the latest feature competition in the growing CRM market. Microsoft's chief competitor, Salesforce.com, released last week its Desk.com, a cloud-based customer service product for mobile devices in small- to medium-size businesses. In the announcement, Salesforce.com said that its research showed that nearly three-quarters of small businesses used mobile applications in their daily operations.
 

Tell Us What You Think
Comment:

Name:

A.Sarto:

Posted: 2012-02-08 @ 4:29am PT
I don't want to make this comment look like acommercial ad, but try: www.beecrm.com

I was at their presentation at an IT fair; it looks promising...



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 CRM Systems
1.   Salesforce To Dominate S.F. Skyline
2.   Salesforce Gets Industry Specific
3.   Gartner: IT Spending Rising this Year
4.   Watson Boosts Customer Engagement
5.   Data Center Plug-In Monitors Security


advertisement
Salesforce Gets Industry Specific
Connected cloud tools for six verticals.
Average Rating:
Watson Boosts Customer Engagement
Future of customer interaction tech?
Average Rating:
SAP, Adobe Ink Reseller Agreement
Joining commerce and digital marketing.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.