Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Communications
Real-time info services with Neustar
Average Rating:
Rate this article:  
BlackBerry Unleashes Slew of Products at MWC
BlackBerry Unleashes Slew of Products at MWC

By Barry Levine
February 25, 2014 11:12AM

Bookmark and Share
The new Q20 BlackBerry phone has a QWERTY keyboard with frets and sculpted keys, an integrated trackpad, a 3.5-inch screen, and "classic" Menu, Back, Send and End buttons. The Q20 gives "the distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer absolutely loves," said CEO John Chen.
 



In a rash of announcements at the Mobile World Congress in Barcelona, BlackBerry gave some indications on Tuesday of its way forward. The announcements include a touchscreen smartphone for emerging markets, a new model with a classic QWERTY keyboard, a new version of the BlackBerry Enterprise platform and an enterprise version of BlackBerry Messenger.

The Z3 is a new BlackBerry OS 10-based smartphone, targeted at Indonesian customers and manufactured by Taiwan-based Foxconn -- the first from that partnership. It features a 5-inch screen, 3G, local apps and Indonesian content. The company's BlackBerry Messenger (BBM) service is very popular in that country, and a roll-out through other parts of Asia is planned.

Ramon Llamas, research analyst for industry research firm IDC, told us that the Z3 demonstrates two directions for the company -- "it is still in the hardware game," and it is committed to emerging markets, where the big growth in smartphones is occurring.

'Distinct Experience'

The new Q20 has a QWERTY keyboard with frets and sculpted keys, an integrated trackpad, a 3.5-inch screen, and "classic" Menu, Back, Send and End buttons. The model gives "the distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer absolutely loves," CEO John Chen said in a statement.

The Z3 will be available in April in Indonesia, and the Q20 will be released for more markets in the second half of this year. The company has not released pricing for either model, although Chen has said he expects the Z3 to be priced under $200.

Llamas pointed to IDC research showing that about a third of the smartphones released worldwide last year were under $150, not to mention recent bottom-defining announcements like the Mozilla Foundation's intention to launch a $25 smartphone in emerging markets.

"The high end of the market is saturated," he said.

Ross Rubin, principal analyst with Reticle Research, said the Q20 "manifests Chen's promise to bring down the cost of phone production by outsourcing." He also pointed to the easier ability to access and run Android apps in the updated BlackBerry OS as a potential boost to the company's devices.

New BES 12

The Canadian company also announced this week the next generation of its mobility management solution, BlackBerry Enterprise Server platform, BES 12. It unifies BES 10 and BES5 into one platform, offers enhanced user self-service, and adds support for Windows Phone 8 devices beyond its current support of BB10, Android and iOS.

A new EZ Pass program is intended to provide a free migration path from BES and other mobile device management platforms to BES10, by matching licenses and offering free Advantage-level tech support.

Building on its hugely popular BlackBerry Messenger (BBM) service, the company is also announcing a new family of products and services, eBBM, to provide enterprise-class mobile messaging.

The first release is BBM Protected, which the company said will provide for regulated industries "the most secure and reliable real-time mobile messaging in the industry." The company also announced BBM will be available for devices using Windows Phone and the new Nokia X platforms.
 

Tell Us What You Think
Comment:

Name:



UCS Invicta: Integrated Flash Why wait for the future? Unlock the potential of your applications and create new business opportunities today with UCS Invicta Series Solid State Systems. Take advantage of the power of flash technology. See how it can help accelerate IT, eliminate data center bottlenecks, and deliver the peak application performance and predictability your users demand. Click here to learn more.


 Communications
1.   BBM Now Available on Windows Phone
2.   Hangouts Now More Biz Friendly
3.   Chief Customer Officers' Clout Grows
4.   FTC Wants Fix for Mobile Cramming
5.   Call Center Training: Tips for Success


advertisement
Call Center Training: Tips for Success
Hire right, role play, and keep it real.
Average Rating:
Chief Customer Officers' Clout Grows
Especially in the tech sector.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.