Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Microsoft/Windows
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Report: New Microsoft CEO Stirs Executive Pot
Report: New Microsoft CEO Stirs Executive Pot

By Jennifer LeClaire
March 3, 2014 12:56PM

Bookmark and Share
By assuming control of Microsoft's image, CEO Satya Nadella is taking a page out of the late Apple CEO Steve Jobs' playbook. Because former CEO Steve Ballmer didn’t make early moves there were years Microsoft was treading water or unable to execute. Nadella doesn’t want to make that mistake, so he’s putting loyal people in critical positions.
 



Satya Nadella, Microsoft’s new CEO, hasn’t even broken in his office yet -- but he’s already shaking up the C-suite. In a move to spur growth, Nadella is shuffling management and putting former political operative Mark Penn in the chief strategy officer seat, according to Bloomberg.

Citing “people with knowledge of the matter,” Bloomberg reports Tony Bates, who was passed over for the CEO job, is leaving the company and Eric Rudder, the head of advanced strategy, is taking Bates’ job. Tami Reller, the executive vice president in charge of marketing, is also leaving the company, Chief Marketing Officer Chris Capossela is taking her place.

“Our industry does not respect tradition -- it only respects innovation,” said Nadella, who started his career as a member of the technology staff at Sun Microsystems before joining Microsoft in 1992. “The opportunity ahead for Microsoft is vast, but to seize it, we must move faster, focus and continue to transform. I see a big part of my job as accelerating our ability to bring innovative products to our customers more quickly.”

An Insider’s View

We asked Rob Enderle, a principal analyst at The Enderle Group, for his thoughts on the shakeup. He told us it appears Nadella is working on key problems he has seen as a company insider.

“One of the advantages of an insider is they tend to come into the job understanding what some of the issues are,” Enderle said. “They are in a position to make some critical staffing changes so problems that their predecessor had don’t fall back on their plate.”

Former CEO Steve Ballmer, the second-ever Microsoft chief who tried to fill co-founder Bill Gates’ shoes, took a different approach. When he came on board, he essentially tried to run Gates’ Microsoft. Only later did he make changes. Enderle thinks that was a mistake.

A Steve Jobs-Like Move

“Clearly, Ballmer did not have control over Microsoft’s image. It looks like Nadella is moving aggressively to make sure he gets that control. If he doesn’t do that, it really doesn’t matter what else he does,” Enderle said. “He won’t be viewed favorably.”

Nadella is taking at least one page out of the late Apple CEO Steve Jobs’ playbook. Jobs took control of Apple’s image when he returned for a second stint in the chief’s chair and proved wildly successful. Indeed, the rest is history.

“A lot of internals don’t make these types of moves and that’s almost always a mistake,” Enderle said. “Because Ballmer didn’t make early moves there were years when the company was treading water or unable to execute. Nadella doesn’t want to make that mistake, so he’s putting people in critical positions that will be loyal to him.”
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   BBM Now Available on Windows Phone
2.   Microsoft Spreads Cortana Abroad
3.   China Puts Microsoft Under the Lens
4.   Win Phone 8.1 Update Already on Way
5.   Yammer Moved to Office 365


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Microsoft CEO Sees 'Bold' Plan Ahead
With unified Windows for all platforms.
Average Rating:
Design Central to Microsoft Future
New ethos a break from functional past.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.