Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
You are here: Home / Microsoft/Windows / Microsoft CEO Stirs Executive Pot
DDoS Protection Powered By Verisign
Report: New Microsoft CEO Stirs Executive Pot
Report: New Microsoft CEO Stirs Executive Pot
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
03
2014



Satya Nadella, Microsoft’s new CEO, hasn’t even broken in his office yet -- but he’s already shaking up the C-suite. In a move to spur growth, Nadella is shuffling management and putting former political operative Mark Penn in the chief strategy officer seat, according to Bloomberg.

Citing “people with knowledge of the matter,” Bloomberg reports Tony Bates, who was passed over for the CEO job, is leaving the company and Eric Rudder, the head of advanced strategy, is taking Bates’ job. Tami Reller, the executive vice president in charge of marketing, is also leaving the company, Chief Marketing Officer Chris Capossela is taking her place.

“Our industry does not respect tradition -- it only respects innovation,” said Nadella, who started his career as a member of the technology staff at Sun Microsystems before joining Microsoft in 1992. “The opportunity ahead for Microsoft is vast, but to seize it, we must move faster, focus and continue to transform. I see a big part of my job as accelerating our ability to bring innovative products to our customers more quickly.”

An Insider’s View

We asked Rob Enderle, a principal analyst at The Enderle Group, for his thoughts on the shakeup. He told us it appears Nadella is working on key problems he has seen as a company insider.

“One of the advantages of an insider is they tend to come into the job understanding what some of the issues are,” Enderle said. “They are in a position to make some critical staffing changes so problems that their predecessor had don’t fall back on their plate.”

Former CEO Steve Ballmer, the second-ever Microsoft chief who tried to fill co-founder Bill Gates’ shoes, took a different approach. When he came on board, he essentially tried to run Gates’ Microsoft. Only later did he make changes. Enderle thinks that was a mistake.

A Steve Jobs-Like Move

“Clearly, Ballmer did not have control over Microsoft’s image. It looks like Nadella is moving aggressively to make sure he gets that control. If he doesn’t do that, it really doesn’t matter what else he does,” Enderle said. “He won’t be viewed favorably.”

Nadella is taking at least one page out of the late Apple CEO Steve Jobs’ playbook. Jobs took control of Apple’s image when he returned for a second stint in the chief’s chair and proved wildly successful. Indeed, the rest is history.

“A lot of internals don’t make these types of moves and that’s almost always a mistake,” Enderle said. “Because Ballmer didn’t make early moves there were years when the company was treading water or unable to execute. Nadella doesn’t want to make that mistake, so he’s putting people in critical positions that will be loyal to him.”

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MICROSOFT/WINDOWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.