The most prominent Facebook page in the world appears to have been hacked. On Tuesday, Facebook cofounder and CEO Mark Zuckerberg's page contained a suspicious posting that urged the company to adopt a "social business" model.
"Let the hacking begin," the message read. "If Facebook needs money, instead of going to the banks, why doesn't Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a social business the way Nobel Prize winner Muhammad Ynus described it?"
The message continued with an abbreviated URL, http://bit.ly/fs6rT3, which leads to a Wikipedia entry about social business. The entry describes a social business as a "non-loss, non-dividend company designed to address a social objective," adding that it's a "cause-driven business," with the key objectives being to recoup invested money, not take any dividend, and "achieve one or more social objectives through the operation of the company."
The final part of the message on Zuckerberg's page -- "What do you think? #hackercup2011" -- is assumed to be a reference to Facebook's Hacker Cup, a competition for programming based on Facebook apps and services. Hidden in the bit.ly link, in a section after the link to Wikipedia, is a note that reads "thanks for the cup," as well as a link to the Facebook page for the Hacker Cup.
As befits Facebook, the apparently hacked posting garnered more than 1,800 people who indicated they liked the sentiment.
The hacked Facebook page has been removed since it first appeared, although Zuckerberg has another personal page online. Facebook hasn't commented on the matter.
Some observers are noting that French President Nicholas Sarkozy's Facebook page was also hacked in the past week, with a message saying he would not run for re-election. Sarkozy replied on his page, in Latin: "No system is infallible."
Interestingly -- or ironically -- Facebook's Alex Rice posted on the company's blog Wednesday about its "continued commitment to security." He noted that Friday is Data Privacy Day, sponsored by governments, businesses and advocacy groups to "raise awareness about the importance of staying in control of personal information."
HTTPS, Social Authentication
Rice said Facebook is implementing "a number of complex systems behind the scenes to keep you secure" on the site.
Two new features are being announced. One will be a HTTPS secure transmission option for all communication between a user and the site, not only when a password is sent, as has been the case. The feature can be found under the Account Security section of the Account Settings page. Rice noted that some Facebook features and third-party applications don't currently support HTTPS, but he indicated that is changing.
The other new feature is called social authentication, which is currently being tested. If there is suspicious behavior, such as indications that a user is logging in from California in the morning and from Australia a few hours later, the site will verify identity by asking for the names of people in photos of friends that the user has posted.
So long Facebook:
Posted: 2011-01-26 @ 4:30pm PT
I deleted my facebook friends, photo's, e-mails, likes, groups and alerted facebook to permanently delete my account. They are so outrageous as to make you wait 14 days before the site will permanently delete your account, while they continue to archive and sell your data. I deleted my account the day before the Zuckerberg breach and could not be happier that I did..
Posted: 2011-01-26 @ 4:02pm PT
I've lived for 5 months now without FB and very happily. My real friends stay in touch. There's no reason to give your privacy (and life away) to these people. I only hope more people see through what they're trying to do over there....keep you on FB all the time for everything you do. We need choices in life, online, wherever we are. We don't need a single platform recording everything we do and using that to drive more ads, more products, more whatever. Down with Facebook!
Posted: 2011-01-26 @ 3:29pm PT
Who cares if Facebook is trying to make money? With how many people are online on it consistently why not have ads? As long as they stay on the side and don't affect my ability to use it.
Facebook probably has tremendous costs of running servers than can support 500 million users, some of which are on it all day long. Facebook allows everyone to join, including small businesses who can use it as a means of marketing without the expense.
Posted: 2011-01-26 @ 2:48pm PT
Facebook no longer cares about its users. It only cares about making money. I've deactivated my FB account. If FB continues this course, I will delete my FB account.