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You are here: Home / Cloud Computing / Microsoft Seeks To Reimagine Itself
Microsoft Looking To Reimagine Itself
Microsoft Looking To Reimagine Itself
By Barry Levine / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
SEPTEMBER
14
2011
Reimagine Windows and Microsoft. That's the theme Microsoft executives are emphasizing about the coming Windows 8, unveiled at its BUILD conference in Anaheim, Calif., as well as about the entire company.

On Tuesday, Steven Sinofsky, president of the Windows and Windows Live Division at Microsoft, said the company had "reimagined Windows" as he presented a developer preview of Windows 8. On Wednesday, Chief Executive Steve Ballmer put in a surprise appearance at the conference following a 90-minute presentation of Windows Server 8 and related developer tools. He said he was "rethinking, rebuilding, reimagining Microsoft."

'Retooling All of What We Do'

Ballmer pitched the developers that Microsoft's ace in the hole was the huge installed base that Windows enjoys, with more than 350 million Windows-based PCs shipped this year.

"There is no phone, tablet, or operating system on the planet that can ship 350 million units of anything other than Windows," he told the developers. He added that the company is "retooling all of what we do around the platforms" that were shown at the conference.

Part of that reimagining, as demonstrated and discussed at BUILD, is a "no compromise" solution, where the same operating system, Windows 8, works not only on a new generation of PCs, but on tablets as well. Ballmer described this as "pivoting them all, with Windows at the center." And Windows 8, he said, is reaching out to new hardware and to the cloud.

Every Microsoft business, he said, is under redesign as it moves "to the cloud as their fundamental business model." Ballmer described the company's current main product lines as Windows Phone smartphones, Windows tablets and PCs, Xbox living room entertainment, Windows Azure platform cloud computing, Office and Office 365 productivity, Bing search, and Dynamics ERP and CRM.

Visual Studio, Server, Azure

On Wednesday, Microsoft also released developer previews of Visual Studio 11, Windows Server 8, and new features for its Windows Azure platform. The coming Windows Server 8 includes what the company described as a "major revamp" for provisioning computer, storage and network workloads.

The reimagining has resulted in a new Windows 8 interface called Metro style, which the company said in a statement was "built for touch" but was also "equally at home with a mouse and a keyboard."

The Metro style has been compared to the very similar look in Windows Phone 7, Microsoft's new platform for smartphones, consisting of a series of live tiles that contain apps and up-to-date information. A click on the tile opens the app, and a swipe from any of a tile's sides calls up a contextual menu. Apps in Windows 8 are designed to fill an entire screen and to interact with each other in new, although largely undetailed, ways.

The new Windows will be able to run on mobile devices with ARM chipsets, as well as on Intel-based devices.

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kamaria:
Posted: 2011-09-25 @ 7:31pm PT
i think that it is a great idea but, would it cost to get the window 8 ?

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