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You are here: Home / Mobile Tech / Dell Targets Businesses for Tablets
Dell Targeting Businesses for Tablets with Windows 8 Line
Dell Targeting Businesses for Tablets with Windows 8 Line
By Barry Levine / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
19
2012
If you're a company interested in getting tablets, Dell plans to release some new products for you. On Sunday, the computer maker's chief commercial officer, Steve Felice, said his company would launch in late 2012 several new, Windows 8-based tablets targeted at businesses.

Felice told the Reuters news service that his company didn't think the business market was "closed off in any way," and that they are "very encouraged" by the touch capability they're seeing in beta versions of Microsoft's coming Windows 8 operating system.

'A Lot of Compromises'

Dell's Streak line of Android-based tablets -- the Streak 5, 7, and 9 models -- have not met with much success. Recently, Dell has taken to billing itself as an IT company rather than PC company, to emphasize its escalated business orientation.

Felice said that Dell will be able to build on its relationship with thousands of business customers, beyond what Apple can offer for its category-leading iPad, which has been making some inroads in that market. He cited concerns by businesses about "security, interoperability, systems and device management," adding that Dell was in a better position to respond to those issues.

"When people put their computer to the side and take their iPad with them to travel," he said, "you see a lot of compromises being made." Aside from better integration and management, Microsoft is also promoting the idea that Windows 8 will work across a variety of devices, not just tablets.

As an iPad alternative in the business market, Dell will also be competing with Lenovo, Nokia, and HP, Samsung and others.

'Natural Ally' Is Microsoft

Dell CEO Michael Dell has previously promised to have an enterprise-focused tablet running Windows 8 "on the very first day" the OS is available, which many expect will be in October. Rumors circulating on the Web last week indicated that Lenovo will also release a tablet on the same day as 8's launch.

At the Consumer Electronics Show in Las Vegas this past January, Lenovo showed off an Intel-based IdeaPad Yoga, which is a Windows 8 Ultrabook-style laptop that, with the agility of a yoga master, flips backward into a tablet. It's not yet clear if the Yoga is the approach that Lenovo will take.

HP has committed to releasing three Windows 8 tablet models, Samsung has said it will offer an 8-based tablet in the latter part of this year, and a Nokia executive recently noted that his company is hard at work on a Windows 8 tablet for a June release.

Avi Greengart, an analyst with industry research firm Current Analysis, said that Dell's evolution in tablets "is a fairly common approach for PC makers." They first went into tablets using Android, "but sales were not very good." Some of those companies are continuing to invest in Android, he said, but many "see their natural ally as being Microsoft."

There's "no question" that iPads are being used in companies, Greengart said, including as sales presentation tools or as ways to easily present corporate Web sites. He added that there "could well be an opportunity for Dell" and other PC makers in the business market.

Tell Us What You Think
Comment:

Name:

meghna:
Posted: 2012-03-22 @ 6:33am PT
Hey barry,
check this out. I belive you would like it.
http://youtu.be/E-vJDDBsYQQ
Microsoft's new Metro-style interface that is designed for touchscreen, mouse, keyboard, and pen input.
Take a look as TechDoll gives a hands on preview of the new Windows 8.
Regards,
Meghna

knuro:
Posted: 2012-03-20 @ 8:04am PT
Junkware running crapware.

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