The cover is finally off LG's much-hyped G4 smartphone, which is being billed as the company's most ambitious smartphone yet. If the success of the LG G3 is any indication, the next evolution of the flagship device should find plenty of traction in the mobile market. The G3 won industry awards, including Best Smart Phone of the Year by the GSMA at the Global Mobile Awards, and exceeded LG’s sales projections.
LG has three goals with the G4: comfortable elegance, a strong visual presentation, and a human-centric user experience. It all starts with a 16-megapixel camera that features an F1.8 aperture lens for professional-looking images and a new 5.5-inch IPS "Quantum" display that promises high quality.
“We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance,” said Juno Cho, president and CEO of LG. “From the design to the camera to the display to the UX, this is the most ambitious phone we've ever created."
One of the most unique aspects of the G4 is its genuine, full-grain leather covering that comes in six colors. If you don’t want leather, you can opt for a traditional white, gray or gold backing.
LG points to what it calls the "slim arc" of its design. This arc runs along the body and the display even has a slight curve. LG said this is more than a design feature that makes the phone comfortable to hold. The curve also promises 20 percent better durability than flat smartphones when dropped face down.
G4 sports a manual mode so experienced photographers can tap into their creativity, controlling the shutter speed, focus, ISO, white balance and exposure for each shot. Professional photographers can save images in RAW format, as well as JPEG so they can edit them without losing quality.
The G4’s camera even comes with a color spectrum sensor that works to improve color accuracy by reading the RGB values of the ambient light in a particular scene, as well as the infrared light reflected from objects. There’s also an 8-megapixel front-facing camera that lets you snap a photo by opening and closing your hand twice in front of the camera.
What About Battery Life?
LG promises that all the high-quality bells and whistles won’t drain battery life. The phone comes stocked with a 3,000 mAh removable battery. It also carries the Qualcomm Snapdragon 808 processor with X10 LTE and 32 GB of memory on top of the Android Lollipop mobile operating system.
Finally, a new user interface, dubbed UX 4.0, aims to offer a simpler, more intuitive experience by doing away with unnecessary steps and offering advanced users more configuration options.
LG hasn’t offered a suggested retail price yet or an exact release date. The company promised availability would be announced by carriers soon and the LG G4 will available on about180 carriers worldwide. Stateside, Verizon, AT&T, Sprint, T-Mobile, U.S. Cellular and Best Buy will stock the device.
Posted: 2015-04-28 @ 2:46pm PT
I will never buy an LG. I bought a LG G3 and returned it in two days for a Samsung Note 3. The higher the brightness and the higher the resolution of the screen, the faster the battery drains. LG G3 had problems with CPU heating because it did not let the user increase the brightness. Stay away from large high-resolution screens. It doesn't add any use to the phone other than draining the battery.