Evernote Debuts New Pricing Tiers, Adds Cheaper Middle Plan
Note-taking and archiving software maker Evernote announced Thursday that it’s introducing new pricing plans for its note-taking service. The new middle tier of service is called Evernote Plus, and it runs $2.99 per month or $24.99 per year. It’s designed for more active users who need additional storage options and an expanded feature set.
The new plans, Basic, Evernote Plus and Evernote Premium, are differentiated by features like support for offline access, larger note sizes, monthly upload allowances and collaboration features among other things. The new middle tier falls in between the company’s free option and the full-feature premium plan, which is now $5.99 per month, up from $5 per month previously.
Under the Evernote Plus plan, users can upload up to 1 GB per month, and access the service offline, save up to 250 e-mails into Evernote, and password-lock the app on mobile devices. The plan also increases the supported note size to 50 MB.
There will continue to be a free version of Evernote’s service with the Basic plan. That plan lets users access Evernote on multiple devices and will support up to 60 MB in monthly uploads.
Something for Everyone?
The moderately more expensive Premium tier is priced at $5.99 per month or $49.99 per year. It unlocks all of Evernote’s features, including unlimited monthly uploads, all the features in Plus, and advanced options such as the ability to convert notes into presentations, search in Office documents and attachments, share and discuss Evernote files with colleagues, annotate attached PDFs, scan and digitize business cards and more.
"We knew that premium offering wasn’t optimized for revenue, but there were always other things to think about," wrote company vice president of marketing Andrew Sinkov on Evernote’s blog. "Over the past several months we’ve taken everything we’ve learned over the years and applied rigorous research to get our paid offering right. The process was eye-opening. As it turns out, there were three things users want: a basic level, a lower-price tier, and a tier with unlimited uploads. Today, you get it all."
New Prices, Most Places
The new plans means Evernote’s more frequently used features, such as business card scanning, are in the more expensive premium tier. Current paid users are locked into their old rates with Evernote. But the new prices will take effect following a user’s first renewal after April 29, 2016.
Prices were adjusted in most of the countries where Evernote is available. "We feel strongly that price should be appropriate to your region and it shouldn’t be a barrier to getting the best productivity tool in the world," wrote Sinkov.
Evernote still offers a Business tier that caters to enterprise clients. It includes tools for IT departments for administration purposes, along with such features as single sign-on support and sales force integration. Pricing for this option stays the same: $12 per user per month.