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You are here: Home / Chips & Processors / AMD Says Ryzen Ready To Beat Intel
AMD Taking Pre-Orders for Ryzen Processor, Says It Beats Intel
AMD Taking Pre-Orders for Ryzen Processor, Says It Beats Intel
By Jef Cozza / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
AMD announced today that its new Ryzen 7 lineup of processors will launch March 2 with pre-orders starting today, Feb. 22 at 1 p.m. ET. The big deal about this launch, according to AMD, is that benchmark figures show AMD's new eight-core processors seem to either match or outperform the best chips competitor Intel has to offer, and, for a fraction of the price.

For example, AMD cited results showing the Ryzen 7 1700X outperformed a similarly configured eight-core, 16-thread Intel Core i7-6900K in the respected Maxon Cinebench benchmark. The benchmark measured R15 multi-threaded and Handbrake-based video transcoding, as well as 4K gaming performance. Impressively, the 1700X costs only $399, while the Intel i7-6900K will run you $1,089.

That means, for the first time in more than a decade, AMD might be able to give Intel a real run for its money.

Back in the Saddle

If so, it will be about time. AMD was once a viable competitor to Intel's CPU business, with a reputation for providing comparable performance at a much lower price point. But the company has struggled since the late nineties, as Intel's manufacturing techniques have allowed it to produce ever higher-quality chips.

AMD launched an aggressive effort to change all that about four years ago with its Zen line of processors.

"Four years ago we began development of our 'Zen' processor core with the goal to deliver unprecedented generational performance gains and return choice and innovation to the high-performance computing market," said Dr. Lisa Su, president and CEO of AMD. "On March 2, enthusiasts and gamers around the world will experience 'Zen' in action, as we launch our Ryzen 7 family of processors and reinvigorate the desktop computing market."

While AMD's prices will be well below what Intel charges, the company says it is not looking to make a play for the low end of the market. On the contrary, it boasted that the Ryzen 7 1800X is the world's highest performing eight-core desktop processor.

High Performance and Low Power

High-performance is not the only title AMD is shooting for with the AMD lineup, though. While the 1800X will be the line's flagship processor, the 1700 will play a more niche role as the lowest-power eight-core desktop processor in the world, the company said.

That should prove welcome news to customers looking to keep a lid on power consumption and heat production. To help keep heat levels down further, AMD said the lineup will feature new thermal solutions based on the original Wraith coolers, which were first launched in 2016.

The new Wraith thermal technologies include Wraith Spire and Wraith Stealth, which AMD says will offer efficient, near-silent performance with excellent cooling at a quiet 32 decibels.

The announcement of the launch date also brings news of new motherboard designs for the upcoming chips. AMD said it anticipates 82 new motherboards for the Ryzen 7, with designs from OEMs such as ASRock, Asus, Biostar, Gigabyte, and MSI.

Image credit: AMD; iStock/Artist's concept.

Tell Us What You Think


Posted: 2017-03-02 @ 1:21pm PT
AMD's Cred is as Dead as a Dino, Dodo and Disco, AMD is dead to me, AMD RIP.

When we approached AMD with these results pre-publication, the company defended its product by suggesting that intentionally creating a GPU bottleneck (read: no longer benchmarking the CPU’s performance) would serve as a great equalizer. AMD asked that we consider 4K benchmarks to more heavily load the GPU, thus reducing workload on the CPU and leveling the playing field.
When there were gaming workloads, AMD inflated their numbers by doing a few things:

In the Sniper Elite demo, AMD frequently looked at the skybox when reloading, and often kept more of the skybox in the frustum than on the side-by-side Intel processor. A skybox has no geometry, which is what loads a CPU with draw calls, and so it’ll inflate the framerate by nature of testing with chaotically conducted methodology. As for the Battlefield 1 benchmarks, AMD also conducted using chaotic methods wherein the AMD CPU would zoom / look at different intervals than the Intel CPU, making it effectively impossible to compare the two head-to-head.

And, most importantly, all of these demos were run at 4K resolution. That creates a GPU bottleneck, meaning we are no longer observing true CPU performance. The analog would be to benchmark all GPUs at 720p, then declare they are equal (by way of tester-created CPU bottlenecks). There’s an argument to be made that low-end performance doesn’t matter if you’re stuck on the GPU, but that’s a bad argument: You don’t buy a worse-performing product for more money, especially when GPU upgrades will eventually out those limitations as bottlenecks external to the CPU vanish.

Posted: 2017-02-26 @ 2:17am PT
Zach: AMD did not decide not to support Windows 7. Microsoft decided to not add Ryzen support for Windows 7.

Posted: 2017-02-24 @ 6:45am PT
If only AMD would support Windows 7 with the Ryzen I'd be sold. Unfortunately, they lost a sale with me when they decided to not support it.

Posted: 2017-02-23 @ 8:46pm PT
Finally AMD is back! Just ordered myself from Newegg a 1700X and X370 asrock board. Lets see how that goes.

Posted: 2017-02-23 @ 7:16am PT
"AMD RYZEN 7 Surges to Amazon Best Seller as Pre-Orders Start Today" - For the first time in a very, very long time, Intel has been ousted from Amazon's Best Seller list for CPUs with AMD now taking three of the top four spots on the list. The most popular AMD Ryzen 7 CPU is the Ryzen 7 1700X, followed by the Ryzen 7 1800X. The only Intel holdout at this moment is the Intel Core i7-7700K which is still clinging on to a top three spot although the Ryzen 7 1700 isn't far behind at the number four spot." The Amazon market place is essentially enthusiast and consumer builders; largely American and European. Add to that mix several hundred smaller resellers and that makes for some serious numbers.

Posted: 2017-02-23 @ 1:21am PT
The red dawn has ryzened. I always believed that AMD would make a comeback. It just took the right people to bring it back. Intel is a great cpu but I believe that INTEL was over priced. Intel looks at big business, not the small consumer. AMD shows that high computing does not mean you give up the kid's college fund to build a high end computer. Competition is good for all, consumer's win.

Posted: 2017-02-22 @ 5:42pm PT
I hope this hurts Intel - "The Gouger".

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