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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 9 MINUTES AGO.
You are here: Home / CRM Contributed Content / Obama Uses Salesforce To Connect
Obama Uses Salesforce CRM To Gather Ideas
Obama Uses Salesforce CRM To Gather Ideas
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Salesforce CRM Ideas Chosen to Collect Ideas from American Citizens on Change.gov -- Change.gov Web site provides open forum for American people to present their ideas to the President-elect and Cabinet.

SAN FRANCISCO, Jan. 15, 2009 -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced that Salesforce CRM Ideas is being used on the Change.gov Web site to gather input from the American people as part of the effort to foster greater collaboration with citizens and a more transparent government. The application is now live at http://citizensbriefingbook.change.gov.

In a video on the Change.gov Web site, Valerie Jarret, co-chair of the Obama-Biden Transition Team, urged Americans to "log onto Change.gov and give us your idea. It can be about energy, healthcare, or reduction of our dependence on foreign oil. You decide what is important to you. Other citizens will then be able to read your ideas and make comments and suggestions. You may even hear from the transition team."

Any American interested in making his or her voice heard can go to http://citizensbriefingbook.change.gov, which is live today. Users can easily post their ideas in a variety of categories, such as Economy, Education, Energy and Environment, Healthcare, and Homeland Security. In addition, users can read ideas from other citizens and promote the ones they like best. The best ideas will bubble to the top of the list as more community members participate and promote what is important to them. The top ideas will be presented directly to President-Elect Obama and his cabinet following the inauguration in the form of a briefing book entitled The Citizen's Briefing Book.

Citizen participation is key to the success of the new administration, and in the video, Jarret encouraged American citizens to participate by submitting their ideas. "We need your help. We want to hear from you." Jarret emphasized that "The Citizen's Briefing Book will come directly from the American people. It is yet another way that we will ensure that this transition is the most open and transparent one in history."

The Obama-Biden Transition Team, working with salesforce.com and consulting partner Reside, was able to implement Salesforce CRM Ideas in less than four weeks, an indication of the power, flexibility and ease of salesforce.com's cloud computing solutions.

"We are honored to be one of the first solutions selected by the transition team to help the President-elect realize his vision of a more transparent government," said Marc Benioff, Chairman and CEO of salesforce.com. "With Salesforce CRM Ideas, government can transform a closed conversation into a collaborative dialogue that leverages the wisdom of the crowd."

About Salesforce CRM Ideas

Salesforce CRM Ideas is the world's first cloud computing application that enables the wisdom of crowds to drive business innovation. Every organization has internal and external communities that generate ideas and can serve as an organization's innovation engine. Salesforce CRM Ideas allows organizations to unleash the power of these communities to improve their operations and to deepen valued relationships. Organizations can tap into customers, employees and partners across divisions and boundaries to drive the best ideas and innovations. Just like all Salesforce CRM applications, Salesforce CRM Ideas is delivered as a service, removing the cost and complexity of traditional software so that customers can focus on innovation, not infrastructure.

About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com/, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's Force.com AppExchange marketplace available at http://www.salesforce.com/appexchange/.

As of October 31, 2008, salesforce.com manages customer information for approximately 51,800 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

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