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Dell Targets Younger Age Group with Updates, New 2-in-1s
Dell Targets Younger Age Group with Updates, New 2-in-1s
By Seth Fitzgerald / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
02
2014



Dell is turning its focus toward the groups that influence purchasing decisions with its new set of tablets and convertible laptops. Introduced at Computex 2014 in Taiwan, Dell's latest group of devices is targeted at high school and college students who drive many computer-related purchases.

The hybrid laptop market has yet to see many additions from Dell, but with a 2-in-1 device similar to Lenovo's Ideapad Yoga, that will change later this year. Dell has also updated its 7- and 8-inch Venue tablets, both of which come in under the $200 mark. And Dell has refreshed its all-in-one desktop lineup with Intel's Haswell processors even though all parts of the desktop market have been shrinking in the past few years.

Affordable Android Tablets

The Dell Venue tablets from 2013 received high marks from reviewers and were popular among people looking for tablets that would not break the bank. The new Venue 7 and Venue 8 tablets are similar to last year's, though Dell has increased the price of both, putting them more in line with other budget Android tablets.

Few things are different between the 2013 Venue 7 and the 2014 Venue 7. Both devices have 1280x800 IPS displays, but the latter is running a 1.6GHz Intel Atom processor, 1 GB of RAM, and a 5-megapixel rear camera. Those specs are not as impressive as some budget Android tablets but at $160, it is a good deal for people trying to save money.

On the other hand, Dell has increased the price of the new Venue 8 to $199 and in doing so it has been able to include higher-end specs and a better display. The tablet now runs a 1920x1200 display with a 2.1-GHz Atom processor.

2-In-1s and All-In-One

Desktops and laptops received a lot of attention from Dell at its initial Computex 2014 presentation. The company's new 2-in-1 laptops are targeted at people who are under 25 years old, according to Dell.

"Seventy percent of family computer-buying decisions are driven by high-school and college kids. And their perception is that Dell makes the products that they use in school or that their parents use at work," said Jonathan Guttell, director of Global Consumer Messaging at Dell. "We're not fun."

To become "fun," Dell is coming out with multiple 2-in-1 laptops. The first laptop is the Inspiron 11 3000 series which will be available for just $450. Since the price tag is low, the convertible will be limited to a 1366x768 display. Moving up from the 11 3000 series is the 13 7000 series which will come with a 13.3-inch, 1920x1080 screen and, according to Guttell, the larger 2-in-1 is similar to the XPS line of computers.

Two new all-in-one desktops were also introduced, with the primary change to the product line being the addition of a Haswell processor to the XPS 18. The updated XPS 18 comes with either i3, i5, or i7 Haswell processors and 4 GB or 8 GB of RAM. A less-expensive all-in-one running Windows 8.1 with Bing was also introduced, and because of the OS choice, that 19.5-inch desktop will cost just $350.

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