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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 6 MINUTES AGO.
You are here: Home / Communications / Nokia LTE Win Phone Makes a Splash
Nokia Lumia 900 Coming to AT&T's 4G LTE Network
Nokia Lumia 900 Coming to AT&T's 4G LTE Network
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
13
2012
In hopes of re-entering the U.S. market with a bang, Nokia showed off its Lumia 900 at the 2012 International Consumer Electronics Show in Las Vegas. The Lumia 900 is the first Windows Phone-based model with high-speed LTE connectivity. The phone will be available exclusively through AT&T in cyan and matte black.

The Nokia Lumia 900 has a 4.3-inch AMOLED ClearBlack Display, an 1830 mAH battery, and a primary camera with Carl Zeiss optics and a wide-angle lens. The Nokia Lumia 900 also offers a front-facing camera for video calling.

"The Nokia Lumia 900 is designed specifically with the U.S. in mind and the announcement of this collaboration with AT&T, in addition to other recent announcements, signifies a new dawn for Nokia in the U.S.," said Chris Weber, president of Nokia Americas.

Lumia 900 Apps

Nokia and AT&T aren't resting on hardware and network alone. Jeff Bradley, senior vice president of devices for AT&T, said his company is working with Nokia to "supercharge the ecosystem around the Nokia Lumia 900 and the Windows Phone platform."

It will come with content in place, including the AT&T U-verse mobile app that lets U-verse TV subscribers browse the U-verse TV program guide, schedule and manage DVR recordings, and watch more than 100 TV series and more than 700 TV shows.

Meanwhile, consumers can download Nokia Drive from the Windows Phone Marketplace. Nokia Drive offers free voice-guided, turn-by-turn navigation with a dedicated in-Relevant Products/Services user interface that turns the Nokia Lumia 900 into a GPS navigation device. An ESPN sports hub comes preloaded, and a CNN app offers the latest news and direct access to iReport.

Finally, the Univision app will be exclusive to Nokia Lumia users in the U.S. and Puerto Rico for 18 months, delivering Spanish-language content. And a partnership with EA will offer 20 popular games first to Lumia users.

Nokia's Two Challenges

Although Lumia 900 is Nokia's flagship product and its design is distinctive, Avi Greengart, an analyst at Current Analysis, said the handset maker will have two challenges re-entering the U.S.: Nokia is not a strong brand in the U.S. and Windows Phone 7 does not yet have consumer acceptance.

"I am not too worried about how AT&T is going to price the phone. AT&T is getting extremely aggressive on its pricing," Greengart said. "At CES this week they launched a whole bunch of new LTE smartphones, including a bunch of models at $49. Verizon has been selling LTE smartphones for higher prices than AT&T."

As Greengart sees it, Nokia has done a good job rolling out only with carriers willing to both price and promote its products aggressively. Nokia is also doing its fair share of retail training.

"One of the problems Microsoft has had is when a consumer goes into a carrier retail store, the retail employees haven't always been steering people to its licensees' phones, and in some cases have been steering them away," Greengart said.

"Microsoft and Nokia are working hard to change that. They are seeding retail sales staff with devices so they get a chance to actually use them on a daily basis and hoping if they using them they will like them."

Read more on: Nokia, Windows Phone, AT&T
Tell Us What You Think
Comment:

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Rema Sah:
Posted: 2013-09-10 @ 5:21pm PT
Fix to "Nokia Lumia 3g/4g not working"
Watch solution at following youtube video:
http://youtu.be/n3X2OPh0Oko

Steve:
Posted: 2012-01-16 @ 5:56pm PT
For sales-drones it might be okay, but for people with real lives - LOL. Microsoft, try harder, maybe next time.

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