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You are here: Home / Mobile Apps / MSN Revamped for 'Mobile-First' World
Microsoft Revamps MSN for a 'Mobile-First' World
Microsoft Revamps MSN for a 'Mobile-First' World
By Shirley Siluk / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
SEPTEMBER
08
2014
Designed "from the ground up" for mobile users and the cloud, Microsoft's revamped MSN platform sports a Windows-like look and a new range of information sources that users can personalize for their individual needs. Microsoft is offering a sneak preview of the redesign ahead of its official rollout at a later date.

The new look for MSN was described in a blog post by Brian MacDonald, Microsoft's corporate vice president for information and content experiences.

Since the MSN platform was first launched in 1995, "how we explore, discover and interact with our favorite content has changed in profound ways," MacDonald said. "It's become increasingly hard to keep up with all of the information swirling around the Internet, let alone do something meaningful with information once we've found it."

Personalized Content Across Devices

A key feature of the new MSN is the so-called Services Stripe at the top of the page. The bar allows users to connect to Outlook e-mail and other tools linked to their Microsoft account, including Office, OneNote and OneDrive. The Services Stripe also features links to Facebook, Twitter and Skype.

The redesigned MSN also presents "actionable information" and personal productivity tools. The "Money" section, for example, provides a mortgage calculator, currency converter and retirement planner, while the "Health & Fitness" area includes a symptom checker, wellness guide and even a 3D guide to the human body.

Users can reorder the content categories or add or remove sections according to their personal tastes.

"One of our goals was to make it simple to personalize what you want to see regardless of which device you use," MacDonald wrote.

Focused on "the primary digital daily habits in people's lives," the new MSN will deliver information and personalized settings through the cloud so users can access their preferred content using whatever device they choose, according to MacDonald.

Suite of Mobile Apps on the Way

Microsoft plans to release a suite of MSN apps for iOS and Android over the coming months, MacDonald said.

Over the nearly two decades since MSN's launch, Microsoft has had numerous iterations of the platform. A 2012 redesign, for example, came after the release of Windows 8 and Internet Explorer 10.

Over the years, Microsoft has also brought on a large number of content partners for MSN. In addition to U.S.-based news partners such as The New York Times, The Wall Street Journal, The Washington Post, CNN and AOL, the redesigned MSN will also feature global sources such as The Yomiuri Shimbun and The Asahi Shimbun in Japan, The Guardian and the Telegraph in the UK, India's Hindustan Times, and France's Le Monde and Le Figaro.

Tell Us What You Think
Comment:

Name:

Ed.:
Posted: 2014-09-12 @ 2:10pm PT
G, If you look toward the upper left corner, beneath the Office button, you should see a link that says "Exit the Preview."

G...:
Posted: 2014-09-12 @ 2:06pm PT
I hate the preview of msn. Accidently clicked on the preview and just want my old view of msn.com back. HELP!!!

Paul K.:
Posted: 2014-09-09 @ 11:51am PT
I used MyMSN daily as my homepage. The best feature for me was the ability to create "Favorites" linked on the MyMSN Homepage. Will that be available in the update?

Van Minh, the Quang:
Posted: 2014-09-09 @ 4:05am PT
I hate it whenever Microsoft uses the term ''from the ground up'' as it indicates that they had a great working product (like Zune that became Xbox Music or Windows Mobile to Windows Phone). It means that they care more about it ''being new'' than keeping great features, it's more sad than good.

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