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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 7 MINUTES AGO.
You are here: Home / Mobile Tech / AT&T Rolls Out Rollover Data
AT&T Rolls Out the Rollover Data Plan
AT&T Rolls Out the Rollover Data Plan
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
07
2015
AT&T is rolling back to a promotion that has worked in the past. In addition to Rollover Minutes on the voice side, the wireless carrier is now offering Rollover Data beginning Jan. 25.

All new and current AT&T Mobile Share Value customers will automatically receive the Rollover Data feature at no additional cost. That means customers’ shareable data plans can be extended another 30 days if all the bandwidth isn’t used up in their billing cycles.

Here are specifics on how it works: Rollover Data can be shared with everyone on the same Mobile Share Value plan. If you do not use your entire data plan allotment in a given month, the extra amount automatically rolls over and is available to be used within the next month. When the next month rolls around, you will use your plan’s original data allowance before using your Rollover Data. Unused Rollover Data does not carry over to the following month.

Rollover Heaven

Want a practical example? Think about it this way. If you have four lines on a 15 GB AT&T Mobile Share Value Plan and only use 10 GB in a given month, you’ll roll over 5 GB and have a total of 20 GB available to use within the next month. Now, if you were to only use 10 GB in the second month, you’ll again roll over 5 GB and have a total of 20 GB available the next month.

“This gives you that extra data to do the things you love across all your devices, like surfing the Web, watching videos, listening to your favorite music or sending e-mail,” AT&T said in its announcement. Is it too good to be true? Independent technology analyst Jeff Kagan said it’s good and true.

Kagan told us AT&T Mobility started the whole rollover concept years ago with its Rollover Minutes plan, so he figured it would be just a matter of time before the wireless carrier came out with a Rollover Data plan.

A Great Deal

“AT&T Mobility was very successful with its Rollover Minutes from a few years ago,” Kagan said. “That's why I expect them to be just as successful with Rollover Data.”

As Kagan sees it, the only difference this time around is the competition. AT&T didn’t have any competition when it first launched Rollover Minutes on the voice side of the equation. But, it looks like the rollover data concept is starting to catch on, he said.

“So far there are three carriers offering this, AT&T Mobility, T-Mobile and C Spire,” Kagan said. “The next question is will other carriers jump into this space as well? We'll have to keep our eyes open. This is a great deal for customers. They no longer lose their unused data.”

Meanwhile, AT&T just brought the BlackBerry Passport and the BlackBerry Classic to its network. Analysts have repeatedly questioned the impact of either device in a market dominated by Apple and Samsung but the wireless carrier is giving the ailing smartphone maker a fighting chance.

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