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You are here: Home / Digital Life / MacBook Gets Faster Processors
Apple Refreshes MacBook With Faster Processors and Rose Gold Finish
Apple Refreshes MacBook With Faster Processors and Rose Gold Finish
By Shirley Siluk / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
19
2016
Sporting updated sixth-generation Intel Core M processors, an extra hour of battery life and improved graphics, Apple's refreshed MacBook is also grabbing attention for its new color option: rose gold. Announced today, the MacBook update also introduces a new standard -- at least 8 GB of memory -- for all configurations of the 13-inch MacBook Air.

The MacBook refresh represents "our vision for the future of the notebook," Apple's senior vice president of worldwide marketing, Philip Schiller, said in a statement.

The updated MacBook is available today through Apple.com, and will hit Apple's retail stores and authorized resellers tomorrow. Pricing starts at $1299. It's the first major hardware update for the device since its launch a year ago.

First Mac in 'Pink'

Following today's announcement, the term "MacBook" was trending big-time on Twitter, with well over 50,000 tweets about the Apple news. Plenty of commenters welcomed the "pink" MacBook -- the first time Apple has offered a rose gold finish for a Mac device. (The color has been available, however, for the iPhone and the Apple Watch.)

When Apple first announced its new MacBook line last March, it described the notebooks as "the thinnest and lightest Macs ever." Weighing in at two pounds, and with a thickness of just 13.1 millimeters, the MacBook also features a 12-inch Retina display, quiet and fanless operations and a fully redesigned keyboard that is one-third thinner than previous styles. It comes with one USB-C port for charging, data transfer and video output.

The update rolling out today boosts last year's version with dual-core Intel processors: either the 1.1 GHz m3 (with Turbo Boost speeds of up to 2.2 GHz) or the 1.2 GHz m5 (for Turbo Boost speeds of up to 2.7 GHz). There's also a configure-to-order option for a 1.3 GHz m7 that delivers Turbo Boost speeds of up to 3.1 GHz.

Faster Graphics, 'Snappier' Tasks

Another new feature in the refreshed MacBook is faster graphics performance. Apple said tests conducted earlier this month on pre-production versions of the MacBook also show that graphics speeds are up to 25 percent faster, thanks to a new Intel HD Graphics 515 graphics card.

The addition of faster PCIe-based flash storage also makes ordinary tasks on the updated MacBook -- from launching apps to opening files -- "feel snappier," Apple said.

Users on the go will also be able to spend up to 10 hours browsing the Web wirelessly and up to 11 hours playing iTunes movies before needing to recharge.

The $1299 MacBook with the m3 processor comes with 8 GB of memory and 256 GB of flash storage, while the version with the m5 Intel Core chip offers 8 GB of memory and 512 GB of flash storage for $1599.

Image Credit: Apple MacBook image via Apple.

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