Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
CRM Systems
Fiercely productive scanners
Average Rating:
Rate this article:  
Salesforce
Salesforce's Heroku Updates Its Add-Ons Program

By Jennifer LeClaire
December 6, 2012 2:01PM

Bookmark and Share
"Heroku's Add-Ons Program takes a lot of the complexity and hassle out of the lives of service providers that are developing cloud-as-a-service products," said analyst Charles King. "It's an interesting variation on what Salesforce.com is doing in providing business customers with online access to its various CRM and ERP applications."
 

Related Topics

Salesforce.com
Heroku
CRM
Cloud


A Salesforce.com-owned cloud platform-as-a-service company is making big market moves this week. Heroku just announced a major update to its Add-Ons Program.

The Heroku Add-Ons Program aims to helps cloud service providers with key business needs, including full lifecycle billing, full integration with customer applications, single sign-on customer log-in, and an integrated end-user support experience. What's more, a Heroku sales team sells the platform and add-ons. The second iteration of Heroku Add-Ons Marketplace offers an updated developer-facing marketplace and a new service provider management experience.

"Composed cloud services are the future for developing advanced applications," said Oren Teich, COO of Heroku. "By giving cloud service providers an easier way to market their products and run their businesses, Heroku is redefining how technology products and applications are created and brought to market."

Self-Service Interface

Heroku rolled out Add-Ons three years ago. The first marketplace offered 12 add-ons. The program has since grown to include 85 service providers with more than 4 million installs.

With the new release, Heroku is introducing a self-service interface that allows providers to instantly manage their product portfolio. According to Heroku, the benefits include faster time-to-market and higher user adoption, conversion and retention rates because they are able to dedicate more time to product development.

"The Heroku Add-Ons Program has been an incredible place for MemCachier to grow and learn," said Alex Loddengaard, co-founder of MemCachier. "The Marketplace gives us instant access to thousands of developers, letting us focus on great customer service and product development. Selling through the program is absolutely the right way to grow or start a product for Web developers."

The Salesforce.com Spirit

Charles King, principal analyst at Pund-IT, told us there is belief among players in the industry that cloud services are going to be delivered by traditional service providers -- large and small -- as the cloud matures. Small regional companies don't have the same resources as the AT&Ts and Verizons of the world. Heroku can help smaller cloud service providers compete, with custom solutions.

"Heroku's Add-Ons Program takes a lot of the complexity and hassle out of the lives of service providers that are developing cloud-as-a-service products," King said. "It's an interesting variation on what Salesforce.com is doing in providing business customers with online access to its various CRM and ERP applications. With Add-Ons, Heroku is aiming at small- and medium-size providers."

End-to-End Support

Providers can create and manage their add-ons, features, benefits and plans. Services can be deployed, configured and integrated into apps with one click. And new listing pages offer customization for each add-on, including best practices on marketing and customer engagement.

The program also handles of all aspects of the billing process for users, including failed payments, declined cards, fraud and payment and bank transaction fees. This protects providers from the complexities and financial risks associated with integrating with payment gateways, fraud and failed, declined or expired credit cards.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 CRM Systems
1.   Salesforce To Dominate S.F. Skyline
2.   Salesforce Gets Industry Specific
3.   Gartner: IT Spending Rising this Year
4.   Watson Boosts Customer Engagement
5.   Data Center Plug-In Monitors Security


advertisement
Salesforce Gets Industry Specific
Connected cloud tools for six verticals.
Average Rating:
Watson Boosts Customer Engagement
Future of customer interaction tech?
Average Rating:
SAP, Adobe Ink Reseller Agreement
Joining commerce and digital marketing.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.