Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Business Intelligence / Oracle Offers API for Open Social CRM
Gartner's #1 for endpoint backup
Oracle Offers Open API, Partners for Social Media CRM
Oracle Offers Open API, Partners for Social Media CRM
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
07
2014



Call it big data meets social media in the cloud. Oracle Social Cloud is now offering an open API-based media solution that promises choice and flexibility -- and the company is not going it alone.

For starters, Oracle has partnered with social platform leaders Kennshoo, Nanigans and SHIFT -- chosen for capabilities, technology innovation, customer base, scale capabilities and, of course, partnerships with major social networks -- to help customers leverage performance-based, data-driven, targeted advertising at scale.

According to market research firm eMarketer, 2014 will be the year marketers begin to master the art of engaging with media multi-taskers -- often via social. The company predicts social's piece of the digital ad market will approach 12 percent in the U.S. That's up from 8 percent in 2012, and nearly 9 percent worldwide, up from 7 percent in 2012.

An Open Oracle

The software giant is convinced its new solution meets the needs of modern marketers to lay the groundwork to develop an in-depth, open Social CRM strategy. Essentially, Oracle is integrating its Social Relationship Management (SRM) platform with its social platform partners' technology to drive connection and collaboration between content creation and management. The integration also lets users promote content within the partners' ad tech platform.

Meg Bear, group vice president for the Oracle Social Cloud, said the approach signals the company's belief in the power of an open API strategy, In fact, Oracle execs believe it's the best solution to meet its customers' needs to leverage the mountains of data social media generate.

"Through our open API strategy, we can work with leaders in the business and provide our customers a choice in their social advertising technology options," Bear said. "Kennshoo, Nanigans and SHIFT have the industry's premier and comprehensive advertising solutions and represent some of the biggest brands and organizations worldwide."

A Multiplicative Effect

Among the benefits Oracle is heralding are comprehensive analytics through SRM and partner sites that help users understand the metrics and results behind paid, owned and earned content. The company also pointed to its SRM workflow functionality to drive better coordination and conversation among the two key stakeholders in the process: community managers and media managers.

We turned to Zeus Kerravala, principal analyst at ZK Research, to get his take on the new offering. He told us every marketer wants to understand social media information better, so he's not surprised Oracle is leveraging its big-data skills to drive social media insights.

"The key there is the more data you have the better your analytics information. Most enterprises have a decent handle on the type of traditional customer information, data that comes through call centers and purchasing systems, but there is a big initiative to try to roll in social information," Kerravala said.

"By releasing a solution through a set of open APIs, Oracle actually creates interfaces into other applications where you can in some ways get a multiplicative effect with the data from those other apps."

Tell Us What You Think
Comment:

Name:

abc:

Posted: 2014-03-07 @ 1:13pm PT
Oracle is about as open as a coffin in the ground

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN BUSINESS INTELLIGENCE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.