Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Is Twitter Gearing Up To Sell Products?
Is Twitter Gearing Up To Sell Products?

By Barry Levine
February 4, 2014 12:08PM

Bookmark and Share
Some social media observers say that such social sites as Facebook and Twitter are primarily about communicating with other users or finding news about favorite products or stars, not about shopping or researching products. So a social site like Pinterest is more product-oriented, and therefore more conductive to selling products, than Twitter.
 



Twitter may be upping its game to make money. According to news reports, the microblogging social service is in the process of creating an e-commerce platform.

The reports, indicating that Twitter is preparing to complement its advertising revenue streams with product and services sales that can be conducted directly from a news feed, are based are several data points. For instance, the service recently posted want ads for e-commerce specialists, including a commerce product manager, a commerce product marketing manager and a senior manager for commerce.

There are also indications that Twitter has negotiated an agreement with a payment services company, Stripe, with a contract to be signed soon. Stripe could become the backend financial services provider. Additionally, mock ups of Twitter e-commerce have been posted on Re/code.net, showing how user flow would work with products from the online commerce site Fancy.com.

Fancy.com Mock Ups

Re/code said that the screenshots, part of other documentation supporting the idea that Twitter is readying e-commerce, were found on a public section of Fancy.com that was not password protected. According to Re/code, which cited “a source with direct knowledge of Twitter’s commerce plans,” the mock ups had been created by Fancy.com and presented to Twitter as a vision of how the selling process might take place. Twitter co-founder Jack Dorsey is on the board of Fancy.com as well as an investor in the company.

The mock ups depict a Commerce Tweet, a Sale Screen and Checkout. In the Commerce Tweet, a tap on the tweet or a product image begins the checkout process, the Sale Screen offers detailed descriptions and more images, and the Checkout screen includes credit card information, shipping addresses and delivery options.

In Fancy.com’s vision of how Twitter e-commerce would work, the sales would resemble current Promoted Tweets, except that they would lead to Checkout. Commerce would also be possible through Twitter’s Discover section.

Neither Twitter, Fancy.com nor Stripe have confirmed these reports.

Revenue Pressure

Twitter has experimented with selling products, but not in a sustained fashion. An EarlyBird offering on the site allowed users to click through tweets to buy products on an advertiser’s external site, for instance and last year a partnership with American Express permitted some products to be purchased under a specific hashtag. Facebook tried some e-commerce two years ago, but without much user interest. Recently, Facebook has started testing a mobile payments service with stored credit card information.

Some social media observers have speculated that such social sites as Facebook and Twitter are primarily about communicating with other users or finding news about favorite products or stars, not about shopping or researching products. According to this thinking, a social site like Pinterest is more product-oriented, and therefore more conductive to selling products.

Having gone public, Twitter is under pressure to increase its revenue sources and flow. Last August, Twitter added ex-Ticketmaster president Nathan Hubbard as its head of commerce, and Bloomberg News reported at that time that Twitter intended to provide tools for brands to sell products inside tweets.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 World Wide Web
1.   Facebook To Force Use of Messenger
2.   OkCupid Experiments with Daters
3.   Zillow-Trulia: Digital Ad Juggernaut
4.   Zillow Buys Trulia for $3.5 Billion
5.   Competition Spurs Ultra-Fast Internet


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Zillow-Trulia: Digital Ad Juggernaut
Amid agent and broker unease, tension.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.