CEO Satya Nadella took the lid off several new innovations from Microsoft with the launch of SQL Server 2014. But what’s got many people buzzing is the so-called "big data
in a box" appliance that could help Microsoft compete against the likes of SAP.
SQL Server 2014 is the latest version of the industry’s most deployed database. After announcing the new software, Nadella shared the company’s path to deliver a platform for the next era of “ambient intelligence." Ambient intelligence deals with electronic environments that are both sensitive and responsive to people’s presence. It’s one vision for the future of consumer electronics.
“Developing the ability to convert data into the fuel for ambient intelligence is an ambitious challenge. It requires technology to understand context, derive intent and separate signal from noise,” said Nadella. “Building out a comprehensive platform that can enable this kind of ambient intelligence is a whole company initiative that we are uniquely qualified to undertake.”
The Benefits of Big Data
At the launch event, Nadella stressed the importance of a data culture -- one that encourages curiosity, action and experimentation -- for everyone and every organization. Also showcased were the results of a new IDC study that demonstrates the clear benefits for companies that take a comprehensive data approach. Specifically, these companies realize an additional 60 percent return on data assets. IDC figures it’s a $1.6 trillion opportunity worldwide.
“Customers who take a comprehensive approach to their data projects realize a higher data dividend than customers who take a point-by-point approach,” said Dan Vesset, program vice president, Business Analytics and Big Data, at IDC. “This new research shows that by combining diverse data sets, new analytics and insights to more people -- at the right time -- businesses worldwide can tap into a more than trillion-dollar opportunity over the next four years.”
As Nadella sees it, Microsoft products -- including SQL Server, BI, Machine Learning (ML), Bing, and Azure -- have a vital role to play on the road to creating a world in which devices, services and environments truly anticipate and understand consumer needs.
“It won’t happen overnight, but the good news is that along the way, there will be dividends that our customers and partners will benefit from today,” Nadella said. “SQL Server gets faster, our BI more intuitive, ML smarter, Bing more useful and Azure more scalable. Everyone wins as we embark on this journey to creating a platform for true ambient intelligence.” (continued...)
Posted: 2014-05-31 @ 6:08pm PT
To me this feature reads like a nice table-level tweak to addressing hot spot tables with high enough transaction rates to make SQL Server struggle.
That's handy in a few cases, but it doesn't seem that big a deal. Maybe I'm missing the point?
Posted: 2014-05-30 @ 11:34pm PT
What about SAP Hana and oracle how of they compare