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Dell Targets Educational Market with a Chromebook
Dell Targets Educational Market with a Chromebook

By Seth Fitzgerald
December 11, 2013 10:35AM

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The budget educational market is being targeted by Dell with its Chromebook 11. The laptop will feature an Intel Celeron 2955U processor, 2 or 4 GB of RAM, 16 GB of flash storage, and a 1366x768 display. Compared with Google's Chromebook Pixel, the display is far from impressive, however the laptop will be available starting at just $300.
 


The latest in a string of PC manufacturers to bring a Google Chromebook laptop to the market is Dell. Only a few years ago, Chromebooks were not even an option, but as more people see the benefit of lightweight, easily administered Web-based devices, Chromebooks are catching on, particularly with students and teachers.

Dell's Chromebook 11 is meant for students, with additional Dell Chromebooks planned that will have a less-specific target market. The Chromebook 11 is similar to its competitors when it comes to technical specs, but if Dell is correct, its Chromebook will offer all-day battery life, something that other Chromebooks have struggled to do.

Only for Education

Dell is expected to widen its target market in the future but in the beginning, the Chromebook 11 will only be available to educational institutions through Dell's U.K. and U.S. Web sites. Though an official launch date has yet to be released, it is expected Dell will begin offering the Chromebook 11 in January.

Following in the footsteps of its competitors, Dell is targeting the budget educational market with the Chromebook 11. The laptop will feature an Intel Celeron 2955U processor, 2 or 4 GB of RAM, 16 GB of flash storage, and a 1366x768 display. Compared with Google's Chromebook Pixel, the display is far from impressive, however the laptop will be available starting at just $300.

The 11-inch Chromebook weighs in at less than 3 pounds and is also less than an inch thick. By designing the device with size in mind, Dell will be able to attract students who are looking for an easy way to take notes during class, as well as browse the Web whenever they have time.

More on the Way

More Dell Chromebooks are in the pipeline. Prices, specs, and features of its coming Chromebooks are not yet available, but Dell will use them to target the budget laptop market in the same way that it has entered the tablet industry with Android.

Dell is not the only PC manufacturer in the Chromebook market. It faces stiff competition from Acer, Samsung and others. Chromebooks have gone from being an odd and unpopular type of laptop to a legitimate competitor in the budget laptop market, and even the high-end market, with the Chromebook Pixel.

Interest in the Internet-centric computing industry is continuing to grow and even though Chromebooks may have some issues that are still setting them back, they also are at the head of a growing market, which will likely result in even more PC manufacturers coming out with their own Chromebooks.
 

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Comment:

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Adam:

Posted: 2013-12-12 @ 7:04am PT
I'm not surprised that Dell is targeting schools with their new Chromebook. They're easy for students to use and for the IT staff to manage. The price is reasonable, so if they're lost, stolen or damaged, they're easier to replace.

One issue is that many web-based education applications need Java, which Chromebooks do not support. And some schools may still be running Windows applications. A way around these issues is with a solution like Ericom AccessNow, an HTML5 RDP solution that enables Chromebook users to connect to any RDP host, including Terminal Server and VDI virtual desktops, and run Windows applications or desktops in a browser tab. That means that you can open up an Internet Explorer session inside a Chrome browser tab, and then connect to the applications that require Java and run them on the Chromebook.

For more information about AccessNow for Chromebooks in Education, visit:
http://www.ericom.com/Education-ChromebookRDPClient.asp?URL_ID=708

Please note that I work for Ericom



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