Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Network Security
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Google Buys Start-Up Offering Sound-Based Log-In

Google Buys Start-Up Offering Sound-Based  Log-In
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The technology by Israeli start-up SlickLogin, just acquired by Google, could be used as the sole authenticator in place of a username/password, or as a step in a two-step authentication. SlickLogin says that Web sites or mobile apps just need to add five lines of codes to enable the sound-based log-in authentication system.
 



Israeli start-up SlickLogin has developed sound-based technology that allows a user to log in to a secure Web site by holding a smartphone up to a speaker to process an inaudible sound. That enterprise-targeted sound authentication is now part of Google, following news the technology giant has purchased the firm for an undisclosed amount.

SlickLogin's innovative technology enables a site or other provider to generate a high-pitched sound that is unique to the user and the log-in session. The SlickLogin smartphone app analyzes the sound, and, if everything checks out, then transmits a message to the authorizing server to allow log-in. The uniqueness of the signal is intended to ensure that the same sound cannot be used for another session, and it is time-based so that its utility has a temporal limit. A nearby smartphone or other sound pickup device that tries to grab the sound when it was played would not have the required log-in credentials.

In an announcement on its Web site, SlickLogin said Google "shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way." It added that Google was "the first company to offer 2-step verification to everyone, for free."

Israeli Cyber Unit

SlickLogin describes its authentication system as military-grade, which might be taken as hyperbole for many start-ups, but, in this case, all three of the founders -- CEO Or Zelig, CTO Eran Galili, and Vice President for Research and Development Ori Kabeli -- have experience working in the Israeli Defense Forces' elite cyber security unit.

John Grady, an analyst with industry research firm IDC, told us that the technology was "definitely interesting." Given that "people hate passwords and passwords are insecure," he said, there's obviously a major opportunity here, and using smartphones as second-factor tokens "obviously becomes easier as they become more ubiquitous."

Grady added that he sees this kind of sound-based system as being "one part of a multi-tiered next-generation authentication mechanism."

Beta Phase

The technology began its beta testing phase in September. It could be used as the sole authenticator in place of a username/password, or as a step in a two-step authentication process. The start-up says that Web sites or mobile apps just need to add five lines of code to enable the system. Of course, one potential flaw is if someone physically has possession of your smartphone, which is why the system may make more sense in a two-step authentication.

A variety of technology experiments by several companies are attempting to use transmitted sound as an information carrier, including works-in-progress to conduct financial transfers via a high-frequency sound or using sound to transfer files. Some security analysts have said they expect passwords to become part of various two-step authentication systems, particularly for businesses. In addition to a stable step that doesn't change, such as a password or even a biometric identity like a fingerprint, a generated second step -- like a text code or a generated sound signal sent to a smartphone -- appears to be a likely route.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Network Security
1.   UPS Stores Hit by Data Breach
2.   Target Data Breach Cost: $148 Million
3.   Aruba Handles Black Hat with Aplomb
4.   Chinese Hackers Steal Patient Data
5.   FBI Cybersquad To Add Agents


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.