Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
HTC One Targets Samsung Galaxy S5
HTC One Targets Samsung Galaxy S5

By Jennifer LeClaire
March 25, 2014 12:15PM

Bookmark and Share
I have no doubt HTC has a great device this year with this HTC One M8. I’ll let you know after I test drive the HTC One M8. The real question is, has HTC learned its lessons on the advertising, marketing, public relations and brand side. I hope so. I would like to see HTC win going forward. We’ll see what happens next, said analyst Jeff Kagan.
 



Smartphone maker HTC is calling it the ultimate evolution of the HTC One. The M8 version of HTC’s flagship smartphone is set to invade the market with an all-new HTC Sense 6 and a Smart Sensor Hub that promises to anticipate your every need.

The Android mobile operating system-powered HTC One M8 has a 5-inch full HD display and a design that tapers to thinner edges with softer curves the company says offers a more natural grip. The device also boasts removable storage, making room for up to a 128GB micro SD memory card.

In the announcement, HTC CEO Peter Chou was full of hyperbole, noting that in 2013 he introduced “the best smartphone in the world,” but that the company didn’t stop challenging itself and the smartphone status quo. He called the HTC One M8 the “most stunning, intuitive and advanced handset that the industry has seen to date.”

Weak Marketing Hurts

Although some reviewers are saying HTC’s new device could give the Samsung Galaxy S5 a run for its money, Chou’s words are still bold in a market where its share has been dwindling. We caught up with Jeff Kagan, an independent technology industry analyst, to get his take on the device. He told us his first question is whether or not the HTC One will be more successful this year than last year.

“HTC introduced the HTC One last year. I used one of the Google Android devices and liked it. On one hand it was a good, solid, reliable smartphone. On the other hand HTC had very weak advertising, marketing, public relations and brand building,” Kagan said. “In the wireless business you need both.”

Kagan compared the smartphone marketing success equation to a great steak with great sizzle or a great cake with great frosting. As he sees it, handset makers need great technology and great marketing. HTC had great technology, he said, but they missed on the marketing side in 2013.

“I have no doubt HTC has a great device this year with this HTC One M8. I’ll let you know after I test drive one. The real question is, have they learned their lessons on the advertising, marketing, public relations and brand side. I hope so,” Kagan said. “I would like to see HTC win going forward. We’ll see what happens next.”

Inside the M8

Inside, the HTC One M8 features a Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE. It runs Android 4.4 Kit Kat, which is the latest version of the Android OS.

Among its laundry list of bells and whistles, the device carries what HTC calls a Duo Camera that includes an “ultrapixel” with a dual flash and 1080p HD video recording. The smartphone also offers a 5-megapixel wide-angle front-facing camera.

As HTC describes it, the Duo Camera incorporates a depth sensor that makes possible a variety of artistic effects. For example, you can use the depth sensor to capture detailed information from a scene. You can also change the focus of an image after the photo is taken using UFocus or use Foregrounder to alter the background. The list of tools and features goes on and on.

The HTC One M8 in Amber Gold will first sell exclusively through Best Buy in the U.S. Online sales start on Tuesday and in-store availability begins on April 10. The phone is available for use with AT&T, Sprint or Verizon.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Smart Watch Patent Surfaces
2.   iPhone 6: Bad for Apple Tablet Sales?
3.   GoTenna: Work-Thru for Dead Zones
4.   Nokia X Phones Had Identity Crisis
5.   Microsoft Axes Android Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.