Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Mobile Phones
24/7/365 Network Uptime
Average Rating:
Rate this article:  
HTC One Targets Samsung Galaxy S5
HTC One Targets Samsung Galaxy S5

By Jennifer LeClaire
March 25, 2014 12:15PM

Bookmark and Share
I have no doubt HTC has a great device this year with this HTC One M8. I’ll let you know after I test drive the HTC One M8. The real question is, has HTC learned its lessons on the advertising, marketing, public relations and brand side. I hope so. I would like to see HTC win going forward. We’ll see what happens next, said analyst Jeff Kagan.
 



Smartphone maker HTC is calling it the ultimate evolution of the HTC One. The M8 version of HTC’s flagship smartphone is set to invade the market with an all-new HTC Sense 6 and a Smart Sensor Hub that promises to anticipate your every need.

The Android mobile operating system-powered HTC One M8 has a 5-inch full HD display and a design that tapers to thinner edges with softer curves the company says offers a more natural grip. The device also boasts removable storage, making room for up to a 128GB micro SD memory card.

In the announcement, HTC CEO Peter Chou was full of hyperbole, noting that in 2013 he introduced “the best smartphone in the world,” but that the company didn’t stop challenging itself and the smartphone status quo. He called the HTC One M8 the “most stunning, intuitive and advanced handset that the industry has seen to date.”

Weak Marketing Hurts

Although some reviewers are saying HTC’s new device could give the Samsung Galaxy S5 a run for its money, Chou’s words are still bold in a market where its share has been dwindling. We caught up with Jeff Kagan, an independent technology industry analyst, to get his take on the device. He told us his first question is whether or not the HTC One will be more successful this year than last year.

“HTC introduced the HTC One last year. I used one of the Google Android devices and liked it. On one hand it was a good, solid, reliable smartphone. On the other hand HTC had very weak advertising, marketing, public relations and brand building,” Kagan said. “In the wireless business you need both.”

Kagan compared the smartphone marketing success equation to a great steak with great sizzle or a great cake with great frosting. As he sees it, handset makers need great technology and great marketing. HTC had great technology, he said, but they missed on the marketing side in 2013.

“I have no doubt HTC has a great device this year with this HTC One M8. I’ll let you know after I test drive one. The real question is, have they learned their lessons on the advertising, marketing, public relations and brand side. I hope so,” Kagan said. “I would like to see HTC win going forward. We’ll see what happens next.”

Inside the M8

Inside, the HTC One M8 features a Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE. It runs Android 4.4 Kit Kat, which is the latest version of the Android OS.

Among its laundry list of bells and whistles, the device carries what HTC calls a Duo Camera that includes an “ultrapixel” with a dual flash and 1080p HD video recording. The smartphone also offers a 5-megapixel wide-angle front-facing camera.

As HTC describes it, the Duo Camera incorporates a depth sensor that makes possible a variety of artistic effects. For example, you can use the depth sensor to capture detailed information from a scene. You can also change the focus of an image after the photo is taken using UFocus or use Foregrounder to alter the background. The list of tools and features goes on and on.

The HTC One M8 in Amber Gold will first sell exclusively through Best Buy in the U.S. Online sales start on Tuesday and in-store availability begins on April 10. The phone is available for use with AT&T, Sprint or Verizon.
 

Tell Us What You Think
Comment:

Name:





 Mobile Phones
1.   Is the Amazon Fire Phone a Winner?
2.   Review: Amazon's New Fire Phone
3.   Nokia X Phones Had Identity Crisis
4.   Microsoft Axes Android Phones
5.   Sapphire Screen Reported on iPhone 6


advertisement
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Nokia X Phones Had Identity Crisis
'Gateway' devices didn't resonate.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.