Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Facebook Plans New Autoplay Video Ads in News Feed
Facebook Plans New Autoplay Video Ads in News Feed

By Jennifer LeClaire
December 17, 2013 10:16AM

Bookmark and Share
Here's how Facebook says its autoplay video ads will work: Instead of having to click or tap to play, videos will start playing as soon as they appear on your news feed screen -- without sound. This is similar to how videos behave when shared by friends or verified Pages. If you don't want to watch the video, Facebook said, simply scroll or swipe past it.
 


In a move that's likely to anger some and annoy others, Facebook is planning a new advertising product that it hopes will drive more views, likes, shares and comments for the people who pay its bills. In fact, the social media company said tests of "autoplay" videos have pushed a 10 percent-plus increase in all those sectors.

Of course, that boost wasn't on advertising-related videos. It was on other forms of video that users post to Facebook. Nonetheless, the company is now testing a similar video viewing format for advertisers that it hopes will produce similar, if not better, results.

"Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time -- with high-quality sight, sound and motion," Facebook said in a blog post. "This approach will continue to improve the quality of ads that you see in News Feed."

How Annoying Is It?

Facebook offered a heads-up: Some people will see video ads for the new film Divergent begin playing as soon as they scroll into view in News Feed on mobile and desktop.

Here's how Facebook says it will work: Instead of having to click or tap to play, videos will start playing as soon as they appear on your screen -- without sound. This is similar to how videos behave when shared by friends or verified Pages. If you don't want to watch the video, the social media giant said, you can simply scroll or swipe past it.

If the video is clicked or tapped and played in full screen, the sound for that video will play as well. At the end of the video a carousel of two additional videos will appear, Facebook said, so you can continue viewing advertising content from the same brands.

On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to Wi-Fi. That means the content will not consume data plans, even if you're not connected to Wi-Fi at the time of playback.

Facebook's Silent Compromise

We asked Greg Sterling, principal analyst at Sterling Market Intelligence, for his take on the new advertising scheme. He speculated that, if polled, most users would not want autoplay video in their news feed. However, he added, this is probably a good and inevitable move for Facebook advertising and for brands.

"The way Facebook has 'compromised' is by not having sound play automatically, when the video starts. If users want sound they'll have to click and engage with the video," Sterling said.

"This also lets advertisers and Facebook know how many users actually watched the video -- although others may be impacted or influenced without sound. Had Facebook launched with sound on we'd definitely see a major backlash from users. As it is there will be at least some criticism of the move from Facebook users."
 

Tell Us What You Think
Comment:

Name:

Jason Arundel:

Posted: 2013-12-19 @ 5:51am PT
For the desktop the FB Purity browser extension has already been updated to include an option that can disable the auto play of videos. See the FBP Fan page for more info : http://fb.com/fluffbustingpurity

social handshake:

Posted: 2013-12-17 @ 3:55pm PT
I am happy without facebook, the biggest time waste of them all.



Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.


 World Wide Web
1.   Heartbleed Exploit Could Cost Millions
2.   'Like' Cheerios, Give Up Right To Sue
3.   Google Earnings, Sales Disappoint
4.   Tech Giant Alibaba Plans U.S. IPO
5.   Google Street View Unravels CAPTCHAs


advertisement
Heartbleed Exploit Could Cost Millions
But it could have been prevented.
Average Rating:
Don't Reset Passwords for Heartbleed?
Added caution needed to ensure security.
Average Rating:
Internet Devices Lure Hackers
Mundane devices end up in online crime.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.