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Shoppers Worry Over Authenticity of Target E-Mails
Shoppers Worry Over Authenticity of Target E-Mails

By Bree Fowler
January 22, 2014 9:41AM

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Abundance of caution: An e-mail from retail giant Target that offers free credit monitoring services to potential victims of the pre-Christmas data breach is legitimate. But Target has identified a handful of scammers who are trying to take advantage of the public's fear and confusion. Consumers are right to be wary of e-mails purportedly sent by Target.
 


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Target says all of the letters it's sending to shoppers are posted on the company's Web site, along with information about what customers need to do to sign up for Target's free credit monitoring.

Snyder confirmed that the information gathered for the free service won't be used for marketing purposes. While shoppers are being offered the option of continuing the monitoring service after a year, they won't be automatically re-enrolled in the service or receive a bill.

The retail giant wasn't the only company to get hit with a data breach over the holidays. Last week, Neiman Marcus said thieves stole some of its customers' payment information and made unauthorized charges over the holidays. The Dallas-based luxury retailer is also offering its customers free credit monitoring for a year and plans to post sign-up instructions on its Web site by the end of next week.

Target's credit monitoring is being provided by Experian. Company officials wouldn't disclose details about how many Target customers have signed up for the free services.

Blakeman says he was immediately skeptical when he saw the email from Target.

After the news broke a few weeks ago, his bank automatically sent him a new debit card, so he's not worried about his bank account. And while he remains concerned about identity theft, he probably won't sign up for Target's free credit monitoring.

"I know there's always a chance it could happen to me," he says. "I can't win the Powerball, but watch me get hit with identity theft."

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© 2014 Associated Press/AP Online under contract with NewsEdge. All rights reserved.
 

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Posted: 2014-01-24 @ 5:41am PT
The government should change their concentration from over-regulating businesses to investigating and punishing perpretrators.



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