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ShoreTel Tying to Salesforce CRM for Better Business Intel
ShoreTel Tying to Salesforce CRM for Better Business Intel

By Jennifer LeClaire
March 5, 2014 8:25AM

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Addressing the Salesforce integration, ShoreTel's David Petts focused on the advantages of finally having phone data aligned with business data in the CRM system. "Automatic logging of all sales activity, regardless of a sales person’s location or device, together with prompts for agents to schedule follow-up actions can lead to closing deals faster."
 



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"This is important because Salesforce is offering a platform-as-a-service. It is basically a cloud-born application ecosystem that is populated by an extremely diverse and sizable channel, [with] partner-type vendors, all building their own solutions," Shimmin said. "By connecting with Salesforce, ShoreTel is opening itself up to a number of opportunities that simply wouldn’t have been available [otherwise].”

As Shimmin sees it, the cloud is an area in which unified communications has struggled because it has been tied to equipment that lives and breathes inside an enterprise for so long. By partnering with Salesforce, Shimmin said, companies can spread their wings to provide a better view of their customers, one that’s more representative of what their customers are doing.

"From Salesforce’s point of view, this is also important. Obviously they are not going to play in this space against ShoreTel," Shimmin said. "This deal allows Salesforce to broaden the capabilities its platform can bring to customers. It’s a win-win," for the two companies and should bring important new benefits for sales and service organizations using their platforms.

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