Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Sales & Marketing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Twitter
Twitter 'Buy Now' Button Spotted on Mobile App

By Salvador Rodriguez
July 3, 2014 9:36AM

Bookmark and Share
Is Twitter's move into e-commerce getting close to reality? Users of Twitter's mobile app seem to think so, reporting the temporary appearance of a Buy Now button alongside tweets containing links to products sold through Fancy, an online shopping site. Twitter investors are looking for every sign that the company can boost dependable cash flow.
 



Hashtags, retweets and in-tweet purchases? A new feature that temporarily popped up this week on Twitter's mobile app indicates the micro-blogging social network might be getting ready to step into e-commerce.

Earlier this week, a "Buy now" button appeared alongside tweets containing links to products sold through Fancy, an online shopping site, Recode reported; an unnamed source said that tapping on the button led users to a checkout page. The feature is no longer working.

The news might seem trivial by itself, but Twitter investors are looking for every sign that the company can boost dependable cash flow. Twitter relies on advertising for its revenue, but since going public in November, the San Francisco company has struggled to please investors. Right now, Twitter is trading around $42.30 per share, down from when it was trading higher than $70 per share in December. The social network may be interested in e-commerce as a way to create a second revenue stream.

This isn't the first time Twitter has dabbled with e-commerce.

In May, Twitter teamed up with Amazon.com to make it possible for users to add products to their Amazon shopping carts through tweets. To do so, users respond with "#AmazonCart" to tweets containing links to products from the online retailer.

If Twitter does add in-tweet purchases, it would follow another major social network in adding shopping to its platform. In 2012, Facebook added an e-commerce feature by making it possible for users to buy and send gifts to one another. Users can send gifts at any time, but on users' birthdays, Facebook highlights the feature to users' friends, suggesting that they send something.

Neither Twitter nor Fancy responded to requests for comments.
 


© 2014 Los Angeles Times (CA) under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:

Lucy @ MiramarOne.com:

Posted: 2014-07-05 @ 9:32am PT
And about time. Twitter as a potential e-commerce platform for all businesses can only be a good thing.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Sales & Marketing
1.   Hangouts Now More Biz Friendly
2.   Chief Customer Officers' Clout Grows
3.   Zillow-Trulia: Digital Ad Juggernaut
4.   Salesforce App Personalizes the Sale
5.   Target App Makes Shopping a Snap
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China with Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.